Viral Marketing Done Right

Learn how Ryan Reynolds mastered viral marketing and what your business can steal from his playbook.

In this week's episode of the FreeDive Podcast, we dive into the world of viral marketing... what makes it work, why some campaigns crash and burn, and how agencies can learn from both.

From hilarious stories about past clients (like the restaurant owner who went viral for all the wrong reasons) to analyzing the brilliance of Ryan Reynolds’ marketing style with Aviation Gin, Mint Mobile, and Wrexham AFC, this conversation blends laughs with real takeaways.

Whether you’re a marketer, business owner, or just love hearing how wild the world of advertising can get, this episode is packed with insights and entertainment.

What you’ll hear in this episode:

• Behind-the-scenes realities of how long campaigns really take
• Why some clients just aren’t worth the headache
• Lessons from Ryan Reynolds’ fast, culturally relevant campaigns
• The importance of timing and authenticity in viral marketing
• A few unfiltered agency stories you won’t forget

Tune in for a mix of strategy, storytelling, and some laugh-out-loud moments.

It's the end!

No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes. 

Come find us!

But wait!

Explore a wealth of tips, tricks, and insights on our various social channels:
📷 Instagram
🐦 Twitter
💼 LinkedIn
👍 Facebook
🕺 TikTok

For a deeper dive into our services and expertise, visit our website: 🌐 https://seapoint.digital/

If you found value in this episode, don't forget to show your support by giving it a thumbs up 👍 and hitting that follow button to stay in the loop with our latest content!

Thanks for listening!

Transcript

She put up a GoFundMe to do it. Not a great idea for a commercial business to be like, "Here, we're going to just give us money to decorate." Put it on social media. And obviously people in the community were like, "Can you imagine a business asking us for money just to put Christmas lights up?" They started writing things, you know, just negative things. And instead of the owner being like, "Yeah, maybe that wasn't a great idea." The owner said like, "Come down here and I'll fight you." And like I open up Facebook and I just find this like hugely now going viral local business owner offers to fight customers in his parking lot. So I had to jump in there and craft the PR message. So you were briefly running social and PPC for Fight Club. Yeah. When the business went under, they didn't pay their employees. So I told them all to show up at the parking lot at 2:00 and whoever won their paycheck.

[Music] Oh, what a nightmare that would be for everybody. Uh, what's in your what's in your cup there, sir? I'm drinking espresso and sparkling water. Oh, is that a new summer drink? That's my That's my office drink. It's your Americano italiano. Yeah, it's my It's my Americano. My redneck carbonated Americano. No, it's not redneck cuz uh sparkling water is very italiano. That's true. So yeah, you're going more espresso. Your time in France, I guess. My espresso machine. Nespresso and it's not pellegorino. If you're in France, it would be perier. No, French is Yeah, French is per. Yeah. Or a It was interesting being in France because like when you go to the grocery store, there's the sparkling water and like you know being a mayor, it's like all pulling spring everything, right? And then you see Perrier in the States and you're like, "Oh, you're Mr. Fancy." You know, getting the fancy water and there that's their Poland Spring. Like that's their just their daily drinker. Yeah. It's cheap there, right? Yeah. I mean, it's it's like getting a bottle of Poland Spring here or Polar. It's the same price there. Yeah. Yeah. Any uh did you have any like revelations while you're over there? Anything aha moments? You know, I always find when I travel and especially when I um leave the country for an extended period of time, I think it's like I'm so I might have micromanaging tendencies in when I'm here in the office and it's always I don't think anybody agrees with that, by the way. Well, that's good. Unless you're saying that sarcastically. No. No. Okay. Good. Good. Good. cuz I sometimes I feel like I'm like so like checking in on everybody like on the minutia what they're working on. Okay. Yeah. I don't And then when I'm away from the office or maybe it's just cuz people can't contact me as easily. Um I find when I'm working remote or I'm on a longer trip, it gives me time to think about like big picture like where's the direction of the agency? What do I want to see changes? What are inefficiencies? Um kind of along that. Maybe I just have more time to think about big picture. I I I think I get that because when we travel, for example, here we're away from home for about six weeks. And same thing, I'm not it's not a business trip per se or anything like that, but it it just I reflect on life and like where I'm at. Is there a new chapter coming? What's what's the plan for the next year? Yeah. I think because you get away from the dayto-day. Yep. And it helps you kind of reflect about how do you feel about the day-to-day. My absolute favorite is Courtney when I'm away. I won't take that personally, but okay. Well, not not that Courtney's my absolute favorite, but I think that's what you just said. My favorite is Courtney adapting to me being away. Mhm. Knowing that with my attention span that if she needs something from me, Mhm. she schedules emails to go out. Like if she's writing an email, she'll schedule it to go out in the middle of the night for her knowing that it will hit my inbox at 8 in the morning in in France. So now we know who's really pulling the strings around here. It's Courtney. Courtney. Yes. The Wizard of Oz. The Wizard of Oz. She's behind the curtain. She's behind the curtains. I think that's actually pretty that's an accurate description of Courtney. Yeah. Yeah. Yeah. For sure. She's she's a genius at what she does. I mean, she often times is like not like I don't think ever serious, but she's like, "Am I getting fired? Am I getting fired?" And I was like, "Courtney, I wish we could fire you. It's impossible." No. I'm like, "Courtney, the day you quit is the day you're going to see me with like a gas can walking around the office." Like, yeah. Yeah. It's over. We're just done. Yeah. Yeah. It's uh to be to be able to have the confidence of that irreplaceable or very hard to replace person. Yes. is uh I and I I I think we have a lot of integral pieces of cepoint. Now I have a list in my head of in my one year of observation of people that I go like oh like these are these are the key players here. Yeah. And I will not list those people. Good job. Good point. And I am not on that list of people. I don't know if I'm on that list of people. Um you are. Yeah, for sure. For sure. For sure. Yeah, boss. I'm the one who buys the mayo. That was regrettable. Um, okay. So, yeah. What are we talking about on this podcast today? So, I'm one of the things uh working working in uh marketing that surprised me the most is the time that it takes to develop from strategy to implementation. Yes. Um I did I hadn't in my imagination that it was it would take you know a week or two to come up with an idea strategy and talk it over as a team develop the idea and roll it out. That was you know but the the reality is it's months long in some cases. Yeah. I you know and that's the funny thing I think about working in marketing. Um you know until you see how the bacon's made. I don't know if that's the expression. Uh sausage. How the sausage is made. Yeah. Until until you until you when you see how the bacon is made. No. When you see how the both are pretty gruesome. We bring home the bacon. We make the sausage. Um I do find that people see the end result of marketing and they don't understand like all that went into it, right? and the slow movement, especially the more complicated um campaigns, um the bigger the client is, you know, and and the slowm moving wheels to get to that point where you have a finished campaign. Yeah. Because there's there's not a person that says, "Yeah, that's a great idea. Go." It's a committee, right? And it's it's not just that the fact that it's a committee, but there's like revisions, there's compliance, you know, if you're in a sensitive industry, there's multiple committees. multiple committees, you know, and then there's, you know, client approval, there's compliance approval, there's internal approvals. Um, so, you know, from that point when an idea has genesis to seeing a finished piece of marketing material, whether it's an ad or a blog or some other type of content, like like the amount of steps and the intentionality of things in it, right? And that's why I find I I get so surprised when I see like flaws in in marketing like that made it through the process. Yeah. Made it through the process. Yeah. I was um a a a case study of a very different style of marketing than and a different style of client that we do here at Seepoint is uh Ryan Reynolds. So you have a celebrity and instead of just doing a celebrity endorsement, making a commercial and getting his paycheck, he he has full engagement with he becomes partners with a uh usually relatively small. I would I would call it like a third tier type company. So it was a Rexom if you will. It was a Mint Mint Mobile, right? Was that the one? Yeah. Or it was Mint. Yeah. Mint Mobile and then uh Aviation Gin. Yeah. So, so thinking about aviation gen, he was partnered with that company for about two years, like 2018 to 2020 and it was a it was a large company for a high-end premium gin, which they were doing like 15 to 20,000 cases a year. So, not a not a on the global scale, not a huge company. Um, and in those two years he doubled that from 15 to 20 with his marketing efforts and campaign up to 40 and they sold the company for like $600 million. So, a fantastic couple years, right? And good timing with the pandemic. Everybody started drinking more. So, it all timed out probably pretty well. But his style of uh of marketing was pretty revolutionary uh compared to normal. So, one of the things was he had a 48 hour turnaround from concept to release. And he didn't just do that just to be fast. He did it because he was going to capitalize on to some extent his his stardom. So, he could get eyeballs onto a thing, but he was also very much like what's in the zeitgeist, what's viral right now on Tik Tok or on YouTube or whatever the channel was. and he would take that concept and integrate it and piggy back off of the fact that this is getting eyeballs right now. Piggyback off of that. So there was a one example was um there was some I don't remember the ad, but Pelaton had like a a crash and burn moment on an ad. Do you know? Do you remember what that? I don't remember what the ad was. It was a Super Bowl ad and it was like the woman looked like she was like being held hostage. Like she just looked like she was like I got to pen I got to pull it pedal faster. Yeah. And then then yeah, I remember that campaign. And then they had her drinking at the bar with the aviation chair. Okay. So So he used the same actress, a 48 hour turnaround. He sees that, boom, it's going viral. He says, "Let's create an ad based on that." Kind of spoofing it or building off of it. Gets the same actress and they release it. And what was beautiful is because it was viral, he was getting free ads because people were just watching it, right? He wasn't paying for this to be watched. Now people are looking for it and watching it and okay you can talk about intent like were these people intending to buy Jin like no but it's certainly getting brand recognition for a small gin brand but I mean that I think that's the thing about Ryan Reynolds he brought right he he brought his own brand he's picking backing his own brand off of all the products that he was selling but what was I think the combination of that his name and using the virality of the concept. It was genius because just because Ryan Reynolds buys a gym brand like 1% of his followers might try it out just to like what's going on. But when you bring that virality to it now, you probably bump it up to like 10%. Or more because now people that I wasn't following Ryan Reynolds, but it became like I was aware of it and when you watch it, it is they are they were entertaining to watch. So he made it in a very theatrical way, right? So, I think that was an interesting uh strategy in a in a very different marketing world than than the style of of Coint. Obviously, it doesn't really cross over very well, right? But I thought it was a really interesting sort of avantguard approach to just breaking the wheel. Yeah. And I think he has that ability too though because I think the fundamentals of what you're talking about, there's a couple things. One, because he's not just marketing, he's ownership, right? So you've reduced that friction point like he comes up with an idea. His background in media, he understands not just the marketing side, but he understands like what is going to appeal and what's going to look good on film. Yeah. And appealing to media consumption. Right. Exactly. So you're able to reduce all like you're basically able to take those steps out as far as like having your siloed marketing pitching ownership who then has to push back and then you know so you you you have that instant sign off in that case and he I'm sure so he cut through committees like he becomes probably a committee of nearly one because I I would imagine he went into the whole thing with the plan of doing he didn't just like oh let's see what happens he knew he was going to do this crazy form of new form of marketing And that's probably what excited him to even get involved in a small gin company to try out the concept or the strategy of marketing like this. And no doubt when he was negotiating to become partners, he negotiated that into like I'm going to have control over marketing. I'm I'm everything in the marketing and you guys It's great to have a spokes spokesperson, right? With millions of followers. Exactly. So, and I'm sure that they were, you know, they had grown to a relatively large company, but they knew that they were going to get a big boost from this. It was a risk for them, right? Because it was an un uh I mean, the same thing like you look at Rexum now. Yeah. Same thing like I mean they bought Rexom

a third tier team. Mhm. as you were just saying you know that investment in it and that exposure of the brand did he did I I know yeah I know the that the very just what you mentioned um I don't know any of the like how did apart from him buying it and I imagine putting money into it how did he market it or how did it but here's here's the fascinating thing is English football so real Quick synopsis for the American listeners who don't understand European sports, right? You're talking to me. Yeah. So, um you know, like they have their professional levels. Like here in the States, we've got like let's say baseball, right? So, you have your baseball, then you have your AAA teams and your double A team, single A teams, right? But they're all controlled by the parent team, right? Um and the parent team is always going to be a professional team. Even if they they're really really horrible. They could have like five years. they could be the Florida Marlins and just be really bad. Well, in English football or European football, um that bottom team, that team that's horrible drops down a level. So, the bottom three teams drop down a level and then you can just keep sinking levels. Like you could be a professional. You could be the Florida Marlins one year and you could just be a single A ball club in four or five years if you don't invest or you don't. So you have that, right? So you can there's a high ceiling. You can be a bad team um a small team somewhere. You can have a very high ceiling to get to, you know, because a Premier League team is worth billions of dollars, right? So then you have like so you have Rexom, good reputation, old reputation. lowrisk third tier, right? The other thing they have is they have um very strict rules about financial fairness there. So you can only so keeping teams from going bankrupt. So it might seem like a cool thing to have this like millionaire come into your team and you're like great, he's going to lavish all this money and now this team's going to be awesome. Which the team I follow, Newcastle, kind of did. the crown prince of Saudi Arabia basically bought the team through wealth fund and you're thinking oh man unlimited money for the team right the problem is the team can't spend more money than it brings in but you have this relatively obscure team playing in the third division that nobody nobody in the states you probably can't name a single team in the third division of English football no no but all of a sudden

Ryan Reynolds, the other guy, which um I feel horrible. The guy from uh it's one of the creators of It's Always Sunny in Philadelphia, Robin. Mean Malini. Okay. Yeah. Okay. He's never going to see this podcast, so he's not going to know that. Sorry, Rob. cuz yeah, Rob might be really hurt cuz he might be like the guy who he he tracks like Google where his name pops up and now it'll pop up. Yeah. And he's going to crap on Coint after this. Anyways, he's going to let's just say um the fact that both of them and then they get the show on FX, right? We are Rexom, they bring them. Yeah. Brings them to a US tour, right? Okay. I think they played like the women's team and destroyed the women's team as like in their like they played the against like the US women's soccer team. Rexom played like and destroy them. Yeah. Oh, see um you know comes on this tour all of a sudden there's a lot of Americans who know this little team from Wales, this little Welsh team like so he started doing some pretty wild things. So the thing is because people are buying jerseys, people are, you know, following the team going up, income's going up, spend goes up, spend can go up. So they they jumped two divisions. So they're in the second tier right now. Okay. Um, but it would be crazy because like again if next year, let's just say they continue this run, they get up to the Premier League, their, you know, top league in England, one of the top leagues in the world, like that investment is going to be same thing like the investment, you know, he can sell it off like aviation jin at that point, right? Yeah. If he Yeah. So that um so one of the the takeaway is he did some unusual things with this with the team once he acquired it. And you know it's kind of interesting too because like I I I was on a plane somewhere and Mhm. I like the episodes of we are Rexom were on the like the only thing the plane was showing. So good job there. Wow. Um, but so I was watching the first episode and it wasn't like he was this diehard soccer fan who was just like, "Oh man, I can't wait to own a team now that I'm got I've made it." You know, like this wasn't like a what was his approach to it then? He just was like, "Oh, this is going to make me money." Like, you know, like it was it was it was a straight marketing resale plan, straight business plan. Is he still on the team? Is he still? Yeah, he still owns he's still the owner of the team. Interesting. Yeah. I wouldn't doubt though that like again like the aviation gen or I mean does he still own Mint Mobile? I think he's out of both deals. I don't know what the Mint Mobile deal closed for but I thought between the two he was like close to a bill. Yeah. So when he sells when he sells Rexum for sure to you would imagine the country of Qar when buys Rexom from him. Oh interesting. Yeah. So one of the things um you know when you travel around you have to interesting when you when you go across borders you have to say what you do on on the entrance thing and you say you know you put marketing down uh but in general in conversations it's funny the reaction that I get anyway when I say marketing like a lot of people kind of groan like because they think of whatever aspect of marketing they don't like. It's the ad that pops up. it's uh something that's like interfering with what they're actually trying to do. And uh but the reality of working here at Seepoint for me is very different because it's not any of those sort of negative versions of marketing that we hate. Uh the thing that's trying to con you into buying a product that you're not really interested in, that you're not really needing, and that's not a quality product or a quality company. Well, I think that's purposeful, too. Right. Right. No, that's what I'm saying. So C point's like a very different and so I explain that I go well like marketing everything has to be marketed right and it's true the the you remember maybe the bad ones more because it's upsetting to you or offensive to you or you hated the result of it because it wasn't and so the example we used the other day uh talking to Christie was when you order something on AliExpress you know it comes and it's like half the size of what you thought it was going to be it's like this we ordered uh one time an ottoman like a uh we thought it was going to be like an like you know what you would assume an ottoman would be a similar height to your chair. It was literally like this tall and like this wide. It was like for a doll. It was an ottoman for a doll. Well, maybe Chinese people are just smaller people evidently. Yeah, evidently they are very happy with small Ottomans. This was certainly not the Ottoman Empire. So the point is like very like up not upsetting but just like disappointing and but the companies that we work with feel very different to me. There's integrity there's a product that it is valuable right and it just needs to be uh displayed to to the people that need it. Well I think very specifically we haven't taken on clients. There's been times where you had some some skezy clients that was just a would have been a money grab. You know, the the problem is marketing is not going to solve your business problems, right? So, if you have a bad product, it just marketing amplifies your your brand. So, if you have a product that's substandard, you have um a client that threatens to kill its cl threatens to kill its customers. That's not good. No, that actually happened to us. Um Yeah, we um long time ago. It's not a good relationship. Um but kind. Yeah. No, it was it funny story. There was a restaurant. Can you tell the story? Yeah, I'll tell the story. Okay. It was a restaurant and we loved the restaurant. No, we didn't really love the restaurant. It was again, it was one of those examples, right? The restaurant wasn't super a very conflicted story, but it was down the street from me and I really wanted it to succeed because it was barbecue like right next to my house. So, who doesn't want that to succeed and go under, right? Right. Um, and they did things like they did things they weren't from the community and they just they made some kind of tonedeaf moves like the restaurant wasn't doing super great. the wife of the restaurant decided that and it was kind of an iconic location where the restaurant was and said, "I would love to put up Christmas lights all over the restaurant exterior. Wouldn't that be a cheery thing for this very popular known spot on the sea coast?" Okay. So, she put up a GoFundMe to do it. Hm. Which not a great idea for a commercial business to be like, here we're going to just give us money to decorate to Yeah, exactly. So, not well thought out and put it on social media and obviously people in the community were like, can you imagine a business asking us for money just to put Christmas lights up? Like that seems very tonedeaf to a lot of people. But people on social media media are horrible people anyways. And so they started robots. Yeah. They started writing things, you know, basically like your, you know, just negative things. And and instead of the owner being like, yeah, maybe that wasn't a great idea, the owner said like, "Come down here and I'll fight you." And I, you know, and I'm and and this was like more of a hobby client cuz obviously it's very different from our larger. Obviously, they're not making a lot of money. They're probably not spending a lot of money. very different from our large corporate clients. It was just like the guy around my neighborhood who I wanted his little restaurant to succeed and like I open up Facebook and I just find this like hugely now going viral of well you got to go viral. Yeah. Local business owner offers to fight customers in his parking lot. So I had to jump in there and craft the PR message of like we're we apologize. We were just trying to, you know, our ill- fated attempt at bringing cheer. Yeah. So, you were briefly running social and PPC for Fight Club. Yeah. And the other thing that was really funny to me afterwards as well is cuz we had access to their Facebook page when the business went under, they didn't pay their employees like the last wages that they were all owed. So, we were also like controlling the Facebook when people were writing in like with like threatening like like where's my money? And I heard that he invited them to come down and fight for it. Yes. So, I told them all to show up at the parking lot at 2:00 and whoever won whoever wins their paycheck. Oh my goodness. Yes. Oh, so that wasn't um So, that's a perfect example. Perfect example. The kind of client Well, you know what they say like you can't put lipstick on a pig, right? Right. And I'm not calling the restaurant a pig. I understand that. They made They did make delicious pig, though. Um, they did make delicious pig. You can't put barbecue sauce on. Yeah, you can't put barbecue sauce on a lipstick pig. Um, no, but it, you know, it did highlight to me, this was a years ago, too. But it highlighted to me like taking on clients. So you'll get people who might send us an RFP or they might like and you look at the business model and the business model is severely flawed and then you know throwing money and ads at something that's a flawed business all it's going to do is damage our reputation as a marketing agency. So I think one of the advantages of being a marketing agency is being able to pass on on projects that you don't think are going to be a good fit. Um, and my Spidey sense sometimes has gotten me out of jam. Sometimes I've been so like like wanting to help or, you know, and that's the other thing too as a marketing agency, you want to have that Ryan Reynolds style impact on on a brand. But, um, like knowing that you're not going to turn the needle of how their business is run, right, of the success. You're not going to change the reputation of the business just through marketing. And you might go in thinking like you're going to make be an impact for good, but you sometimes it's just it's that's not your role in marketing. And to be fair, like he had to show the same wisdom in choosing effectively who he was going to market. If you think look at it from that he was partners, but he was just effectively their marketing company, right? And he didn't just go off and choose any old company. I'm sure he did his homework to figure out which one had the right reputation, had the the solid base as a third tier that he could amplify. No, and I think Ryan R is extremely smart as far as understanding cultural moments. again like you know we say that as the impact of like the Pelaton woman and then making the ad of her drinking a martini you know perfect moment as far as a reaction to a social media or viral moment to to amplify but I think even bigger like I bet you Ryan Reynolds would not touch a gin brand today because just seeing the saturation Well, alcohol is declining, right? Like people aren't drinking because of other drugs. Yeah. The kids today aren't drinking like they used to. Well, California sober, right? Yeah. It's marijuana. It's mushrooms. It's not alcohol. Right. And I mean, it's just a diminishes. But I think he understood very well like the cultural impact of, you know, when when he took over these companies when that is the right product at the right time. Yeah. Yep. Y I think he has exceptional foresight in that aspect of understanding like is there potential for this brand moving forward, right? Yeah. How does he do it? Did he have early access to chat GBT? Maybe just has a good team. Maybe. Yeah, maybe he's a time traveler. What What is What is Ryan Reynolds investing in in 2025? I don't know. Maybe that should be like an Oprah thing. Like what's what's Ryan Reynolds? What's Ryan Reynolds? People track like Congress's like investments. Yes. What's what's going to be hot in 2026 according to Ryan? What's Ryan Reynolds up to? I don't know. Luchadors. We're all going to go back to Luchadors fans. We're all going to like I do not think so. No, do not. I don't think so. I don't think so. So, Bill, we've been uh doing a fun segment. Well, you guys can decide if it was fun or not. We've been doing a fun segment of what's in your chat. Yes. Is there anything in your chat that you can uh share publicly that won't creep us out too much? There's a lot of a lot of words carrying a lot of weight in that sentence. What's in my chat besides what's in your chat? Like like who am I chatting with? Chat GPT like uh topics in your chat GT. Oh oh. Now you know the caveats. Now you know why there's so many caveats in All right. my so I will tell you my chat GTP GPT GTP GT GPT GPT is a lot different than my Gemini so you know like so tell us let's lead into this then how do you use Gemini versus how do you use chat GPT well I'll give you an example um I've looked at tree removal responsibility in Maine DMT drug. Is that related to tree removal? Um, famous visitors of the cafe central in um in um Vienna. Um was there any by the way famous Hitler and Stalin? We promised not to bring up Hitler in this one again. Did we promise not to bring up Hitler? I feel like We were here last. It did end up in in Hitler territory cut in post. Remember? Yeah. Well, by the way, we're against him. Everything he did, even his paintings. Yeah. Maybe his taste in strudel was okay. I'm unaware of that. And the Central Cafe had some nice strudel. Oh, yeah. Um, they served him. Yep. Maybe. It was before. Oh, okay. Yeah. Probably if he had less sugar, he would have been less murderery. M that's my lesson. Um I also have questions about the mule from foundation. The mule like it's a drink. No, it's a character from some books from Isaac Aszmoff that there's a TV show of right now that doesn't really stick to it. Um you just said so many words that I have no idea like all of those words. The um what's the difference between a photon as a particle or a wave in our vision? Um, I was trying to make a fake calendar for my my stuff. Oh, that doesn't make sense. Not I was trying to make a I was trying to make a calendar for the team of me. Okay. And um that I don't think went well. Um comparison of East Coast Cities Lord of the Rings wallpaper ideas. Um yeah, so nothing really great. anything is there anything you've done on um let's go to Gemini see if there's more interesting things in Gemini

the web telescope and its view of the big bang US family homicide statistics

how to recover a Facebook business

um extract racting SKUs and URLs from data. Insurance exec becomes a hockey uh player. And I I had a Oh, hockey coach. I made the lyrics. That was a good one. That was a good one. Um yeah, Canon RS5C troubleshooting guide. Okay. Um, have you done anything recently on AI that maybe more of a search as opposed to producing something that really like surprised you by the result? Like, wow, that was very different than I expected or much better than I expected. I think the thing that's really surprised me right now in AI is I just got uh Higsfield

soul Higsfield Soul and it is image generation in video and you know I've been using V3 I've been using um Midjourney as far as like those have been my go-to tools but the ability to put objects Um, like my mayo videos that I made. Um, I don't know if you saw the one where Oh, I saw it. Courtney covering herself with mayonnaise. I did not see that. Well, yeah. The one I did saw, the one I did see, I couldn't unsee. Yes. Adrien. Adrien drinking the mayonnaise. Yes. Um, sorry, Adrian. Sorry, Adrien. All rights reserved. Yeah. um like but how well it does it that you can put product placement into like that that one's the one that's been blowing me away and just giving me a lot of fun to play with. Yeah. So we might this may or may not um make it but we have a get to know the team member. Get to know the team member. I do feel like we need a little like um little Yeah. Little melody there. Bill doesn't know anybody on his team. I know this feels like it's um going to be sad. Which team member once helped deliver a shark to SeaWorld for their shark experience? Once helped deliver a shark. Okay. To SeaWorld for their shark experience. I'm going to say it's Anna

cuz SeaWorld is in Florida, right? There is a SeaWorld in Florida. California, isn't there? M there's also one in California and the plot thickens. Is there one in Nebraska? I believe it's called Berkshire Berkshire World. Birkshire World. That's Bureway. Omaha, Nebraska. Omaha. You can get a good steak there. So, was it was it Anna? It was not Anna. So, somebody who By the way, this version, unlike previous versions of the game, it's a three strikes and you're out. Okay. Other versions have had unlimited guesses, which I personally have found to be unsustainable. That's true. Cuz eventually, it's just And eventually you just can't remember certain people's names. All right. I I'm going with my second choice. Erica. False. As Dwight would say, false. So, I'm down to my last last choice. My last choice. SeaWorld delivered a shark to SeaWorld for their shark experience. I'm going to say Adrian just so I'm not accused of racism at the end of this. But now it's racist because you only chose him because of his.

It had to ended me crying. Well, it's me. You did. Wait,

and I'm Chilean, so I'm not Chile. You're not Chilean, but I do visit there sometimes. Was it a Florida or was it a California? San Diego. SeaWorld San Diego. Yep. So, um, my cousin uh we had built a shark tank at his house and we got a leopard shark and some stingrays and some some eels. It was really cool as a teenager and the shark um got bigger than the tank and so we called SeaWorld. They were just opening up their shark experience which is a huge thing. So they were like, you know, of course they were upset with us cuz we had a a shark that we couldn't take care of anymore. So they, you know, they scold you like a good mother. Yeah. And they're like, "But yes, bring it down." But yes, we'll take it. So, uh, it was, uh, it was, they scold you and then you walk by their orca tank. Yeah. That scolding didn't age well, did it? Did not Did not age well. Did well 35 years later or 30 years later. Yeah. So, um, he had a he had a a Suzuki Amigo. Remember those Suzuki Amigos? Those were fun little death traps in the 90s. Yeah. And he had that. And so, we had to put the shark in an igloo. Yeah. And with a little battery powered air bubbler and we drove it about I think it was like two and a half hours from our house. Drove it down there and uh and handed it off. They wouldn't let us actually go inside and like see all the backstage there. There's very much the scolding like don't do that again. So now I It wasn't illegally acquired, by the way. It was illegal. Well, that that's good to hear. Yeah. Yeah. It was like you can go to the fish store and buy the shark. Yeah. Well, I'm hoping now that both um Rob, the other guy who owns Rexom, and PETA don't listen to this podcast. PETA, the the fish lived happily ever after. As well as a as well as one can live at zero. First of all, it's a shark. As long as as much as a shark can live. A shock. A shock. I want to ride on the shock boat. Yes. Okay. All right. Is that it? I feel like we have something else in us. We can like cut this back into it into an earlier part of the I just feel like we just haven't We didn't even hit anything, did we? We didn't go as unhinged as we should have. Oh, you Oh, I thought we were trying to keep I guess we were trying to be more I was personally trying to stay more on point. We were trying to set a good example and not talk about bidets You know who you are. You know who you are. Bidet man. Anything else? Nope. I think we're done. Thanks for tuning in to the Free Dive podcast.