What’s in Your Budget—and Your Bag? Adrian Breaks Down PPC

Buckle up—this one’s a wild ride...

We’re finally sitting down with our PPC Manager Adrian to unpack our brains, our bags, and the behind-the-scenes world of PPC. It’s a mix of laughs, marketing wisdom, and one unexpected moment that left us totally speechless.

You’re not ready for what’s inside.

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Chapters

• 0:00 Intro
• 0:31 Adrian is here!
• 2:09 What's in Kristy's bag??
• 13:50 What's in Adrian's bag??
• 19:51 Adrian hands Kristy something scary...
• 23:18 What is PPC and why do we CARE?
• 39:31 Get to Know the Team Member!

Transcript

Some smashed old crackers in here. Peanut butter. They are. You don't I don't like peanut butter. I don't like peanut butter. I don't like jelly. I've had one peanut butter and jelly sandwich in my life and that was enough for me to not eat it ever again. One in your life. I think I was around four. Moving forward, I would start lying about that and say that you're allergic. People will accept it more.

Look at that. and action. Hey, we both can have this is an essential. Okay. Now, what what brand are we using, Kristy? This Oh, mine's Vaseline. Mine is Aquafor. Aquafor sponsor me. Guys, I have Adrien with me today. Hello, everyone. I'm here. Adrien's on the podcast. He had no choice. Wait, I have just a quick little break here. Yeah, go right ahead. We uh have a quick Vaseline Aquafor break before we start. Absolutely. Adrian is visiting. I don't know whether to say from Alabama or Argentina. They both start with an A. Okay. So, which do we go with though? What's the correct answer? I mean, one rolls off the tongue a little bit better. You can say that Adrian's visiting from Argentina. Is that one roll off the tongue easier? Uh for me, Argentina. Okay. So, for me, breathier. Argentina. Argentina. Okay. He's from Argentina. Yeah. But I am a southern boy through and through. I'm originally from Alabama. But corporate Adrian doesn't have the southern accent. Podcast Adrian gonna be real country. So Okay. So we can turn it on and turn it off. We can turn it on and off. Okay. So we want the southern to come through for this. I think the people will enjoy that. It's going to happen. We call it cool switching. Okay. Okay. So Okay. So you've been back in the States for how long now? I got here June. We're in another month now. I don't know when this podcast releasing. We've been waiting for him. I've been waiting to see the people. It's been I' I've had a great time here. I knew I was going to get you on this podcast. Okay. We had a really good idea to start it off because we were talking yesterday about what's in our bags. And one of our best episodes that we ever did was based on what was in me and Deb's bags. And so I think the people would love to know what's in your bag. And I want to show you what's in my bag. Okay. Okay. Who should go first? Uh, I always say ladies first. Okay. I'm I'm I'm a southern gentle. Okay. I feel like you're going to have more exciting things. No. I feel like I might have more weird things. We'll see. Okay. I don't know which bag. I don't know if my pur my purse is kind of cleaned out right now. Okay. Here's what I'm going to show you cuz I don't think there's time to show you everything. Here's I think that I can show you the the fun things, the weird things. So, for instance, this is foldable lint roller. Uh-huh. Because when I don't have emotional support lint roller, I don't know if you know this is my podcast kind of mascot. Oh, I love her. Yeah. But this one's one I don't know if it's considered a lint roller or it's it's one of these kind of a fuzz fuzz fuzz. Thank you. This is why I've switched to linen clothing so I don't have to linen clothing doesn't really get all that fuzz on it. It's breathable. Is this linen? Uh part of it is. Yes. Okay. We're going to go to Yeah. Let's go to big bag has more fun explaining things and I'm really excited to show you the thing on top. Okay. Well, actually, first this is important because this was controversial. I'm going to take us back to Deb's episode. Do you know anything about these vomit bags? They give them to you on planes, do they have these on planes? Oh, they don't have them in that size, but it's literally just a small little bag. I I the the ones they give you on planes only can fit like a cookie in it. Okay. Okay. So, these were these were a hot topic on our last podcast because she thought I was a little insane for carrying around vomit bags. I mean, do you plan on vomiting? Yes, I do. Is it a common occurrence? It's not. However, this is what came up is that I said I could be an influencer for these bags because once you vomit into one of them, it changes your life and you suddenly love vomiting. I've not vomited in many years. Okay. It's just not fun. Okay. Well, I it's not something I do on purpose. Oh, I just tell myself when I feel it coming up, I'm like, don't go back down. I'm just stop. I said, leave another orus. You're not coming out of the mouth. Stop it. So, if there's a leak somewhere else in the body, you're going to leave that one. You're not coming out of my mouth. Okay. Moving forward, you can change this strategy if you're interested. It affects your teeth. The acid and the vomit. Ah, I've heard that it affects other stuff. If you pick another side, people will see my teeth, they not see other stuff. Okay, fair. This is interesting strategy. I I don't always have a choice. So, for anyone who It's It's a mind game. You just have to say get down there. For anyone who doesn't have as much control over their body like Adrian, these fantastic. I love it. Okay, moving on. For anyone who's going to choose to stay more bodily fluid talk, um this is a toothbrush. Okay. The bamboo. This is a miswalk. A miswalk stick. Okay. Do you know anything about my squicks? Okay. So, these are exciting. Uh you you bite off the top of it and then you brush your teeth with it. Teeth whitening, antibacterial. Oh, yeah. Amazing. It tastes disgusting. Okay. A bummer about that part, but you get past it. It's a little bit like um It's hard to Mhm. Give Give just the packaging a sniff. Let's see. Let's get this all up in the orphases. Oh. Yep. Anyway, this 10 out of 10. Okay. Really, really good. I should try I'm going to I'm going to this. Yes. Okay. Can we have some scissors? Do you want to open it and then you can smell it for real? Okay. You can have this one. Okay. I was going to give it to my sister. I'll give her a different one. But I mean, blood is thicker than water. Uh, so in this case, um, I still want it though. Thank you so much. Thank you. I mean, I said that just to be nice. I still want the thing. All right. I'm going to have you take it out of there. Okay. Give that a little sniff and if you're interested, give it a little bite. You're not going to want to bite it. You're I don't want to bite it. Yeah. Oh, maybe I'll say this later. Okay. So, Did that definitely Oh, has Arabic on it. Let's move Let's move past that. Okay. So, you're going to bite around? I'm going to bite it later off camera cuz I don't want to take take the take the take the um outer shell off then the inner shell. Okay. Pro tip, Miss Walks, that people soak it in water for like 10 minutes and then it's not as hard and then you can gently gently scrape your teeth with it. Oh, thank you. This is a nice You're welcome. I can't wait to see how you like it. Yeah, this will be off camera cuz definitely don't want to embarrass myself. Okay. Uh my existence does that enough. Okay. And then we're going to come back and let everyone know if I've changed Adrian's life/ teeth. Um I have so many toothbrushes in here. And again, this is something that important dental hygiene. Important. Again, miswalkic toothbrushes. Um this is something I on Deb's podcast, we already went through, but armpit wipes important. Now, Deb didn't understand this one, and I want to know if you understand this one. Caffeine body wipes. How do you feel? Caffeine, cuz I don't drink coffee. So, are you interested? So, I don't know. This one might be dry. Oh, I So, it's like rubbing sandpaper on your body. I almost want to open it. I don't want to do that on my body. Let's give it a go. I I like to say glistened. You know, it is a little dry. Bummer times. Well, it's supposed to be energizing. Oh, when it's Well, what if you have natural energy? Do you need that? I don't know. If I'm honest with you, I don't know why I got this. I It just says it's known to help promote a firm looking, lifted appearance. Collagen peptides supports natural collagen production. That's why I bought it. It's supposed to be You're supposed to use that on your butt, do you think? For lifting. Who wants a lifted arm? I do. No, most people want to lift it behind. Okay. All right. I don't know if you want this like uh I would say move firm with I don't need a liquid. It also brightens, hydrates. Oh, okay. Firm dry skin. Anyway, we're going to get fresher ones for another day. But anyway, we should try that. Um, so I have some eyelashes in here. Oh, good. I don't like them. I don't use them, but they're in here. Or they eyelashless smashed old crackers. Are they peanut butter? They are. You don't I don't like peanut butter. I didn't know that about you. I don't like peanut butter. I don't like jelly. Jelly. I've had one peanut butter and jelly sandwich in my life and that was enough for me to not eat it ever again. Are you ser One in your life? I think I was around four and I stop I stopped eating. Moving forward, I would start lying about that and say that you're allergic. People will accept it more. No. Well, I mean, it's the same with ketchup. I don't eat ketchup either. Ketchup? I hate ketchup. Are you just like anti-condiments? Oh, I love hot sauce. I hate that one. But it's a condiment. Okay. Well, I like barbecue sauce, but I feel like that's a condiment. Tell me your take on mayonnaise. I can't eat it without mustard. That That is a unique take. Um I used to make mayonnaise and mustard sandwiches when I was a kid. That's disgusting. Because I didn't like to eat meat. So, I had an issue with sandwiches eating the bread and the meat together. So, I would make the sandwich, but I would take it apart and then eat the meat by itself and then put the bread together and then eat it like that with mayonnaise. Mayonnaise and mustard. That's the only condiment. But you can't put just mayonnaise and you can't just put mustard. It has to be mayonnaise and mustard cuz otherwise it just don't taste right. Okay. Where I started with this question was kind of wondering like can we go off-brand or is Hullman's the only mayonnaise? And there's only one right answer to this question. Oh, you can go off brand. No, you answered wrong. You can go off brand. No, it's mayonnaise. It's mayonnaise. But I do like a good French mustard. Okay, so French. A French or Djon. Okay, I can I can both are French we with the O, not the W. These are some hot takes. I understand. Like this is going to be the people are going to be It's divisive and we love it. This is divisive. It's provocative. This is provocative. And if you know the reference, you know the reference. This is all of my hip-hop heads out there. I can feel people clicking off this video at this point because it's becoming too spicy. Yeah. Um, okay. We're going to get even more provocative here. Air activated heat wraps for lower back and hips. I'm not I'm not in that demographic yet. Okay. I've been here for a sec. I might be there one day. So, this is the part that you put this in and you wrap this around your body. So, there's that. Um, it's like a salon paws. I think those are more like cold though. Again, not in my demog demographic. I don't know. I'm deep in that demographic. So, yeah. So, but anyway, um, and, uh, probiotics cuz those feel important. I've got just so much hand sanitizer for days slash lotions. There's a whole in the bottom of this a whole handful of I mean there's a lot of trash which I need to clean out. But then there's also some Worther Worthers. Worthers. You have Worthers. Or do you want one? No, I have all my teeth. I don't need Worthers. We're not interested. Wait, you don't chew it. What does that have to do with Because I feel like Worthers is only for the people who aren't blessed dentally. It's easier to just let it sit on your tongue until it dissolves. But I have my teeth, so I like to use them. I can chew on stuff and gnaw on stuff. If you have worthers, you've you've left that part of your life. I have all of my teeth. And that's why I'm confused why you have words every single That's why I don't get it. Um because they taste good. They are Worthers taste good. They're sugarfree. Even worse. Even worse. You think somebody who ain't got no teeth is worried about sugar-free? They have no teeth. What you think that's connected to? like, "Oh, it's the sugar." No, they're they're on the downhill slope. What does it say about me? I feel I have concerns. Um anyway, there's a lot of um those with recolas um also sugar-free. I love that. Um so besides that, there's um some dry shampoo for dark hair, which blends seamlessly with your hair and leaves no white residue. Okay, I like that. can't be having dirty hair anywhere we are. We do love hair. And then besides that, I've got a bunch of pepper sprays. Um because that's, you know, as a kid, and this is my naivity, I thought pepper spray was for food. Like, this misses a little pepper. Let me put some pepper spray on it. And it wasn't until I got older that it was a deterrent for, you know, the pit stains of society. A deterrent. A deterrent. Yeah. You use pepper spray for the pit stains of society. Okay. robbers, um, drugs, drug dealers, just men I dislike in general. I feel like I'm general. Women are grouped in there, too. Okay. Because we are equal opportunity. Okay. Should I get into my bag? Yeah. Let's see what you've got. Okay. Let's Let's hear it. Let's see it. This is So, okay. Context. I flew up here with only a carry-on. So, that is great. Hang on. You flew up where to Maine? from Alabama. Alabama very own. I'm like, not from Argentina. Oh, no. From Argentina, though. I had a suitcase that could put a couple of bodies in it. Okay. You know, I had to bring a lot of stuff. Okay. Well, actually, the suitcase was empty. I'm going to take a bunch of hot sauce and seasonings back to Argentina because they need to learn how to season their food. And I don't care. Argentinians, if you're listening, salt and pepper is just not enough. Okay. Where's the garlic powder, the onion powder? I like curry. I like um I do like a little cute. I have a few things in my bag that are very important to me. Okay. Gum. Okay. You never know who you're going to come across. I'm not in that life, but you know, for those that do tonsil hockey, can I tell you something? Yeah. Oh, well, you went somewhere else with that. Yeah. Okay, go ahead. I interrupted at a weird point. Um, separate from tonsil hockey, I have not had gum in I think maybe 15 years. Wow. I know. Christie TMJ, go ahead girl. Yeah. So, and your breath don't stink cuz we've talked a lot. Thank you so much. That is a really good compliment. I've not smelled anything pungent coming from you since together. Thank you. I love that and I hope it's not a lie. Um, well, as you can see, I carry many toothbrushes with me at all times, so it would be a little embarrassing at this point. So, okay, carry on. The gum. Got to have gum. Orbit. I don't like fruit gum. Fruit gum makes your breath smell horrible. I agree. Actually, get minty. I agree. Spearmint, peppermint. Okay. I am a contact wearer. Yeah. And so sometimes my contacts fall out of my eyes. Okay. I have the case, but I don't have the glasses in here. So, this there's no need of me having this really. I forgot to show you that I have extra contacts in this bag. I carry them at all times. They're definitely not the same prescription. Well, out of anxiety, I have a terrifying fear that one's just going to like fall out my face at any time and then I will need to put another one. I've had that happen before. And then what do you do? Uh, I just kind of dealt with it. It just jumped out of my eye. But you can't What is your prescription? Do you know? Strong. What is it? Strong. I don't know. It's just strong. Is it the negatives? Negative. What? I've been wearing glasses since I was six. I need to know the numbers. I don't know my I just see it on the box. We're going to have to and I go on contact 1800 contact. So do I. I'm new to them. And I'm like, "Hey, just send me this box here." Okay. Well, you're going to have to report back cuz I'm going to need to know the numbers. Well, I'm -65. I think I'm on 14. That would not be I'm really blind. That is like if I take my contacts out and I have my phone this close, I can't see it. It has to be on top of my I'm -6 is pretty bad. If you're -14, that's really bad. Okay, we're going to find out. I have AirPods just because, you know, I like to listen to music. Mhm. And I don't like a goddy case. This is just enough. Just enough. Just enough. Just enough. I have my sunglasses that are And I'll put these on here. I love I feel like they're going to get crushed in that case. They won't. I feel concerned. They've been in here for months. Okay. And I put these on here. I love those for you. I really do. Thank you. Tell me something. Are you the kind of person that cleans them? The cloth is in here. Okay. The cleaning cloth is here. I have a neurosis about cleaning glasses. Yeah, you have to. And it's very microfiber cloth. You have cleaner. Love it. So, I have these for sunny days or sometimes I'm walking down the street and I don't want to make eye contact with people. Yes. or I want to look at them judgmentally and I put the glasses on. Fair. And then this is my bag. That's really important. I put tons of I'm so I'm so excited for this one. Um I have a toothbrush. Okay. I have deodorant. Uhhuh. Wait, what kind? This is Bootherm. Explain. I've never heard of such. I don't speak French, but I I guess it's M, which is French for man, I think. Yeah. Honestly, I I got this in duty-free. Okay. When I came to the US, okay, uh I have a little small thing of Vaseline. Okay. But this is only for my feet. Okay. I only rub the Vaseline on my feet cuz I don't like crusty feet. We were talking about earlier. I shellac my whole body in Vaseline. Yeah. No, this used to happen when I was a little kid. I I have other I use coconut oil now for the whole body and this is only for my feet because it really locks in the moisture. Okay. I have um a tongue scraper. Love that for you. I love a metal tongue scraper. Love that for you. A white tongue is not close to godliness. I don't care what anyone says. Um I have some Aquafor Advanced Therapy Healing Ointment. Also for hands, cuticles, and feet. See, I feel like it's too greasy. But then you put the socks on. No, for your hands. Well, you don't have to touch anyone unless they like that. Unless they're into that kind of stuff. Unless they're into that kind of stuff. Obviously, I got toothpaste. Um, what else I have in here? That's about it. That's about it. And then if we get into kind of big portion of my bag, I have floss sticks, placers. You have to have placers cuz the rest shred in your mouth. These are the best. You get them from Walmart. That brand? This brand? 150. I um usually buy them in bulk, so I buy a box of 10. Hang on a second. Is that the double lined ones? No, double lines suck. I hate the double line ones. They rip and they shred in your teeth. Yes, they do. So, you have to use the these placers. They're the best. Okay. Um I've been experimenting with floss picks and I haven't really found one that I am obsessed with yet. So, that's good to know. I can't use regular floss cuz it shreds in my teeth. So, I have to use the white one. Okay, I'll take this on board. Um, just regular over the ear headphones. Okay, these is when I really don't want to talk. Okay. And I just put these on. They work great on flights. I was going to say good for the plane. And then um this is one that you're probably going to wonder what this is. I am wondering what that is. Surprise bag. Do you want to open it? I would love to. I'm scared and excited. Yeah. Yeah, you can open it. You can open it. It's clean. It's clean. I'm terrified. Just open it. So, we have the bottle. Okay. And then pull out the other end.

What are we using this for? So, that is my Okay, I'm going to say this with a straight face. You're making me hold it. You're making me hold it. I'm scared. I'm so scared. Oh no. Oh no. That's my portable bedet.

But I clean it. I um Why would you make me hold this? It's clean. Okay. Yeah, but it's a portable bed. It It changes my It changed my life because I have a bet. An actual one in Argentina, so they all have bedets. This is a brand new experience for me. Oh, hearing about this, holding this, being on camera while I experience this. I fill it up with you being so casual. I fill it up with, you know, warm to lukewarm water. Okay? Cuz too hot you're going to burn stuff. But um the bucket must be And you you have to turn it. So turn it over from the bottom like that and then you squeeze and then the water shoots and hits and hits your regions. There's no water in there now. Yeah. And that's what it does. And so that portable bedet because hotels don't have beds in the US. So true. Um, and I think once you go once you go bed, you'll say hooray. You know, you can't go back. Once you go bedet, you'll say hooray. Yeah, because it's amazing. Marketing. Marketing. Marketing. Yes. If we have any clients, Tushy, sponsor us. Perfect. Where does a person buy something like this? Well, Amazon. I have two. Why do we have two? Uh, because I have one in my carry-on luggage and then one that I take with me. Love it. Mhm. Tell me, how did you pick the color? That was all they had. Would you would you have gone with another color if you had another option? I would have probably gotten like a royal blue. I've been holding this for too long now. Oh, twist the top off and put it back in. Mhm. Um, you know, TSA always takes that out of my bag. They always want to know, sir, what is this? And I said, well, sir, before you told me, not in a million years would I have guessed. So, um, this was a brand new experience for me. It is, it's pretty rare that someone leaves me speechless, but this is, you know, I almost lost a friendship over talking about beday. Really? Yeah. His wife didn't like it. Oh, she wasn't into it. No, no, no, no. Oh, that was never at risk here. It's more of a not in a million years did I think you were about to hand me a bet. Yeah. Not in a million years would I have guessed that. And I'm really that's what I just loved about this interaction is man if we do start a what's in my bag series I don't know that anyone's going to top that you have maxed us wow anything else in your bag you want to show us um no everything else is just like you know okay that was it really well now that we have really broken some ice with what's in our bags we can figure out how I go from here. Uh oh. Most people don't know what my role is here. Yeah. And I did kind of want to introduce We wanted to talk about that and they surely they're interested in that. Yeah. That's probably the second most important. Okay. So this morning, this very morning, I think that was this morning. It was we um you demonstrated to the team PPC things and I can't lie to you, I missed most of it because I was busy trying to take pictures of you. It's okay. It's okay. And I got some really good pictures and I'm going to show them to you later. I'm excited. I hope you got um so brief overview. Yes. What is what the heck is PPC? And let's keep it like fun and interesting. Okay. Okay. And um like why do we care? Payer click that is PPC. So it's paid advertising on a platform. Think Google ads, meta ads which encompasses Facebook and Instagram. Um as an agency we do a great amount of different platforms. So, we have your standard, your bread and butter, which are Meta and Google. We do Reddit, we do Twitter, cuz I'm not going to call it X. It's Twitter. It's Twitter, Elon. Anyway, um we do Reddit. I I said that we do Pinterest and we have uh Tik Tok as well and I think we're going to start Spotify soon, but those are all advertising platforms where you pay to advertise, right? And you only charge based off a click. So, if someone in the wild in the digital sphere sees your ad and they click on it, that's how you're charged. It's really important for advertisers to have at least some sort of paid advertising. Um because if you just rely solely on organic traffic, you're missing a bunch of people that aren't aware of your business. Yeah. But need your services. Yeah. So with PPC, we're getting in front of those people that need what we have to offer and we do that through paid advertising. And so what is your role behind that? So I am the PPC manager. So I am the guy that's in all of these platforms setting up the digital campaigns, the paid campaigns. I am telling Google, Meta, Reddit, these are the audiences. This is who I want to see these ads optimize for these people. Um, we do these for our e-commerce clients who actually are selling something. So, I'm say, "Hey, optimize for these type of customers. Uh, pay this much for new customers. I kind of want to give it a little bit more budget." And, um, we also have search ads, video ads, display ads, social ads. I do all of those for our clients. So we chat, they tell me what they want, what they hope out, uh what the hope is to get out of paid advertising, and I try to make that happen for them. Yeah. Why do you think it's important for the team to know anything? Like we don't need to know all the ins and outs, but like why does team need to know a little bit about how that works? Because they work hand in hand. So you have someone on our team who do analytics and reports and then some that are webdev and SEO. Mhm. Well, when all of those work in tandem together, it just creates for a better overall functioning business. So, if the SEO is great, then my PPC work will work better. And then those who do the analytics side of it can understand why certain months there's a particularly higher traffic to a certain site or certain product, right? Because there are PPC efforts, paid advertising efforts happening in the background. Gotcha. So, everyone on the team needs to know. You don't have to have the technicality of like, oh, this is how you need to create the campaign, but at least know the basics of how paid advertising can influence your website, analytics, website traffic, videos, like they all work together. What do you like about doing it? Uh, let me see. There's a lot of things. I think sometimes you can get

I want to say instant gratification, but it's nice when you see something start to show the results that you want, but more importantly, what the client wants. Yes. Uh because it builds more confidence in in them and our ability as an agency to advertise for them. Yes. Especially ecom. I love doing ecom because when you see how much they're making uh we have some clients that make some good money off of their advertising their paid advertising efforts and when you see that return on ad spend and they only spent $5,000 but they made $60,000 in return because of the ad spend. Because of the ad and that's purely from paid efforts. Yeah. And so it's just Oh, it's great. That feels like an important point. Oh yes. Because occasionally you will hear businesses like kind of like hesitate on marketing in general. Yes. But definitely like paid ads or things like that just because they don't like why am I why would I spend that money? They don't see the return on. They don't see the return. And and honestly the sphere has changed so much. Advertising dollars have been spent for decades, but it was just spent with radio or TV, right? Um, print, but we're in a digital age now. So, if you're not online Yeah. using these different platforms, you're missing out on tons of people. It's not the fact that you don't have the service that people need. Yeah. You probably aren't advertising correctly to get in front of those people. It's not just e-commerce. No, it's not just e-commerce. Do I mean we have a mixed bag of clients. We do insurance. We have financial institutions. We have um a brewery. No, not a brewery. I'm sorry. A distillery. A distillery. Fancier. Yes. Much fancier. Shout out to you guys. You know who you are. Um and so it it works the same with all of those guys. You you want to get in front of people where they are today and age, and that's digitally. Yeah. Um I'm a millennial. I'm I'll be 32 this year. I use my phone or my iPad for a lot of stuff. I don't watch a lot of TV, right? I never listen to radio. So, if you want to reach me, Yeah. you need to reach me dig digitally. Yeah. And that's what we try to help our clients to see and many of them understand that as well that digital efforts, paid efforts um are really important. So, is that your job to keep up with where the demographics are? Yes. Yes. And I mean, and the nice thing about paid advertising, I can kind of tell these platforms who I want to hit. I can get really nitty-gritty. I can target people that have children that don't have children, seniors, retirees, parents of middle schoolers, high schoolers. I can target college graduates. I can target homeowners. I can target thrill seekers, people who love to travel. I mean, there's generally an audience there. And if there's not an audience, seems creepy. I can just make one. Oh, it's very creepy. They know everything about you. Yeah, but I use it for good. I don't use it for evil. Yes. Because I love people. I'm trying to picture how it gets that refined like

I don't know how the demographics are coming. I mean, I guess when you sign up for things, you do, you know, there's a lot of optin that you don't realize that you're doing. And once you opt in for a lot of stuff, you're kind of you're there and the more you're visiting stuff, your info just keeps getting added to stuff. No, I opt out of everything now just because I work. You're like, I'm aware. No, you guys are you're not going to give me any ad. Yeah, I don't want a single ad. I still get them. Yeah. I've never gotten a bedet ad, but but you don't need them. I don't cuz I'm there. I'm in it already. But no, check that off. Yeah, there there's tons of information. We have um email marketing where if you opt in with your email address, Yeah. you kind of give us the permission to reach you through email, right? Some people respond very well to that. Yeah. Um site visitors, you know, if you visit a site, then Google Analytics will kind of keep track of who those users are. That's an audience that I can use. We have a lot of our clients that do HubSpot. Mhm. They can create specific audiences and all of that can be used for paid advertising efforts and a lot of times it's important to do so. Yeah. Um sometimes it takes a person a couple of times before they make a decision. If you just leave it to, oh, they didn't see my ad. You're missing out on a lot of people. I know it takes me a while before I make a decision. So, if I keep seeing an ad about something and I'm in the market for this product or for the service, the more I see that ad, the more it's going to the more I'm going to be likely to check it out, right? And if it's what I need, I'll make the purchase. Same. Same. So, what does that mean for businesses, do you think? like um I guess um in their efforts to do better with their marketing,

be willing to think outside of the box. Um and also be willing or be patient. No one is going to make a split decision in that moment. Yeah. So be patient. Y because it takes time for someone to make a decision. No, there's funnels, right? Yeah. And there's so many different touches. You have the initial touch and then you have, you know, different ways to hit them again. But it takes time to see results. Um, but you also have to try different things. I think so many advertisers kind of get stuck in, well, this is just what we do and how we've done it. Yes. and you're not going to get the results. Doesn't mean that you won't have it work sometimes, but after a while it gets stale. Um, and that's why I enjoy working with the clients because we can introduce them to other platforms that could serve a purpose. Yeah. Um, hey, you guys want to reach a certain demographic of professionals? You could run it on Facebook if you want to. Millennials don't really use Facebook that much, right? But they use Reddit, right? So, why not try your hand at advertising on this platform? That's specific for the demographic. Um, advertisers have to take risks and chances. Um, because what works for one doesn't work for all, right? It wouldn't. It wouldn't. No. No. So, if you're comparing, oh, well, this company did this on Google and it made them tons of money. Well, perhaps you can make that same amount of money or get that return. Yeah. But you just need to try a different strategy. Yeah. Or maybe even a different platform. So, is that how it works that you find sometimes like with your clients that you sometimes have to just try stuff and then pivot and hope that like if this strategy is not working out then they're willing to try something new. That that requires a lot of trust on the client's end too. I absolutely get it cuz their advertising dollars are at play, right? But I think it also is a nice point for them that we're willing to try something different. Yeah. Um because unfortunately some some clients have been burnt where they just have had an agency that worked for them and just said, "Well, we're just going to press play, enable, and just let it run. We're not going to necessarily try to shift or change or improve. we were just going to let it go. No strategy. There's no strategy involved whatsoever. I also like to when we make strategies, let them know this is the thought process behind it. This is how we'll pivot based off of the results we'll get. And I think our clients appreciate that. So is like reviewing reporting really important in that way? Absolutely. Absolutely. And then sharing with the client, I think proactively letting them know. Some clients want to push certain strategies and certain ways of marketing, but if it's not benefiting them and they're wasting their money, it's difficult to sit by and let that happen. Yeah. So, I prefer to say, I understand, you have to be very diplomatic here, right? I understand your um thought process behind why you want this strategy, but here's what I've observed. M here's what we could try and here are the potential results projections if if we try this. Yeah. I think a client seeing that helps them to trust us more and know that we're proactively in their accounts. I would think so. Yeah. Yeah. And they and I think they like us for it. Yeah. Because I would rather work with a company that's like really diving into like what's working, what's not working, and how can we make it work better rather than a company that's just like keeps on taking my money and letting it sit and like maybe next month it'll do better. I don't know. Yeah, you have to have a pulse on it. You really do. And um you don't want to be overbearing, but you do want to stay on top of things because in the end, your success is my success, too. Right. Right. The reputation of us as an agency Yeah. depends on the quality of work that I do and and quality work also involves shifting, pivoting, making changes, but also giving the client a different path to success that they might not know about. And that's through suggestions. Let's test this out. Yeah. Let's try these kind of audiences with this type of messaging. at least letting them know that we're proactively looking to increase and reach whatever goal they have. Yeah. And historically, do your clients generally just trust a lot? I think I think it is a learning phase. Uh but I think once they can get a sense of the interest and passion we have for their product as well, they're far more willing to trust us. That's a good way to put it, too. Like we met with a client today and we we made a strategy for them and at the end they were saying, "Well, we really appreciate your expertise on this, but this is months, years of building up this rapport." Yeah. So, not to say I could have given them a pile of crap. Yeah. But if I send them anything, they know that it's coming from me doing my research and looking out for their best interests as well. So, once you build that rapport with a client, Yeah. doesn't mean things are going to go well always because you always have to stay on top of things in marketing. Yeah. Oh, I would think. Yes. With their money. And with their money, things change, markets change, interests change, but they at least know that you're aware of that and on top of it and working in the background to shift and pivot. Yeah, that feels like a lot of pressure being on top of watching the numbers all the time. It can be, especially when you have clients that are a little bit more demanding and and clients that don't necessarily understand that aspect of marketing. Yeah. Some clients think, well, I I gave you a bunch of money. Why doesn't it work? Well, it's not like that. Yeah. Unfortunately, it's not as simple as that. It's not. And I wish it were. Yeah. Because you could easily tell a client, oh, you just need to put more money behind and it'll work. But that's not necessarily a solution. Right. Right. Wow. I feel like I've learned a lot. I hope you have. Yeah. Yeah. Especially since I didn't get to pay attention much earlier. Yeah. No. So, you know, this is this is what I do. This is good. But I enjoy PPC. Yeah. Mhm. Someone has to because it could never be me. It Well, you know, sometimes it isn't me. I get that either. Fair. I mean, I'm working. Yeah. But sometimes I'm not there. I get that. I I really do get that. Yeah. For I think all of us. But I'm glad you're doing it. Yeah. And and I I enjoy doing it here. I um want to ask you a question before we wrap up. Okay. Let me know. But the truth is is I need to go back and find it cuz I um we do this get to know get to know the team member question. You need a jingle. Oh, I me singing is the jingle.

Whether or not it should be okay. Okay. Which team member? I was once hit in the face by a fish while sitting on my surfboard. And that's all I get? That's all you get? Is it Tim? It's not Tim. He's He's aquatic. He's He is aquatic. He's our aquatic member, but he's in a boat. He's not in a surfboard. He's a luxurious aquatic member. A surfboard porcel. They don't have the coins. Uh, no. I can't talk about their financial situation because I'm bored, too. Anyway, um, who would be on a surfboard? Who would be on a surfboard? This is an adventurous person. It's probably Vanessa. No. No. It's someone youthful, I feel. That's why I went for Vanessa, cuz she's she's in her early 20s. Is it you, Christie? No. Although I did I did have a surfing accident once, so it could. Did it involve a fish? No, it involved the surfboard being attached to my ankle and then the wave making it crash into the back of my head and then me passing out under the water and going into shock. And you're still here today. Here I am today. And still you rise. And still I rise to sit in on this podcast. That's right. Um, how many guesses do I get? Oh, is this Shalami? No. Cuz Okay, cuz as many as you want. Honestly, I feel like you can do this. There's only That's the only hint that I got. There's I know there's only about 20 people that work here. So I'll just you can burn through them and who likes to swim? It just becomes more embarrassing. Which one of y'all folks like to swim? Cuz it ain't me cuz I can't I can't swim. We talked about this last time. And look, stereotypically that is true. Uhhuh. But it's because I never had a pool. Okay. That's why I don't know how to swim. It's not gen It's not genetically because I am um southern. Okay. As we learned, Yuri was a lifeguard. Oh, was it Yuri? That was the lifeguard. No, but was it Yuri that got hit in the face with a fish? No. And yes, Yuri is also melanated like myself. We can say black. There's nothing wrong with that, people. You can say black. You can say it because No, you can say black. Okay. African-American. I wasn't born in Africa. Okay. All right. Now we're learning. Just say black. Okay. Black. Yeah. What are you American to them? Okay. I'm going to call you black. How about that? I love that cuz that's that's what I am. My passport says black. Okay. Which and that's a official government document. Okay. Yeah. So, talk to me about this fish and the surfboard.

Was it Deb? No. Was it Bill? No. Where the heck go? Who is on the surfboard where the fish are popping out the water?

What kind of fish was it? Tuna. Um, I didn't get that. I didn't get that information. It was no dolphin because if it was a dolphin, they would not be here. They're mammals, not Dolphins are dolphins. They live in the water. Okay. It could have been a dolphin. All right, Bill. Not the science guy. I know what a dolphin and a fish is. Maybe it was a dolphin. I don't have the information on the animal that hit this person. Was it a big fish, a little fish, a goldfish? I could lie. The snack that smiles back. Go fish. I could lie if you want. Oh, so you don't know. It was a big fish. It's the blind leading the blind. There's so few people left. But now I don't want to do it anymore. The person is in this office right now. This office, right? Was it Anna Leah? Nope. There's one person left to guess. Was it Courtney? No, she's gone. Was it you, babe? No. Who behind me? No. Up. Oh, was Oh, upstairs. Was it Bill?

Who? Ain't nobody else up there. Yes, there is. Anna got hit by a fish. Anna got hit. It was Anna got hit by a fish. Oh, our cameras are dying. We have to go now. Oh, okay. Anna, watch out for them fish. Take a bite on your Yes. Here. Bring bring your bring your This has been fun. has been This has been fun. Thanks for being here. I enjoyed it very much so. See y'all later. And get your get a bidet.

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