Change for the Better? Our Honest Take on Agents of Change 2024

Today we're breaking down our experience at the 2024 Agents of Change conference. From standout sessions on rethinking the customer journey to using AI for content and video marketing, we dive into our favorite moments. Hear our take on John Jantsch’s insights about shifting from the outdated sales funnel to his fresh approach on building trust and referrals.

Plus, we geek out over Lou Bortone and AI-powered video tools after his stellar demo-packed session that showcased tools like Descript, Pictory, and more—all designed to help marketers of any size.

Finally, we compare this year’s conference to others we've attended. Is Agents of Change really living up to its name? Tune in for our candid review and actionable insights to help your business thrive in this fast-changing digital landscape!

Speakers Mentioned:

• John Jantsch
• Andy Crestodina
• Viveka Von Rosen
• Lou Bortone

AI Tools:

• Chat GPT
• Hedra
• Oasis
• Kapwing
• Underload
• Descript
• Dream Machine
• Notebook LM
• Squadcast
• Pictory

Additional Links:

• Quebec Nordiques
• Agents of Change
• Inbound

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Chapters

• 0:00 Hockey Ladies
• 2:40 We Love Tim
• 6:29 Coming Back from Agents of Change
• 7:50 Pros and Cons of Inbound
• 12:29 Finding a Conference in Portland
• 19:05 Rethinking The Customer Journey
• 27:11 10 AI Methods B2B Content in Lead Gen
• 34:27 Building Your Brand on LinkedIN
• 35:46 Leveraging AI to Transform Your Video

Transcript

welcome back to another episode 

I'm so excited I'm finally back 

uh Anna-Lynn’s back in the studio which is very exciting 

that was dumb pretend I didn't do that 

no she did it and you don't even understand the struggle it took to get here and we both have bad attitudes 

uh I'm getting over it though because I'm here with you again and it's been a hot minute so I'm happy you're here not quite so  but now it is 

I'm sweaty 

wait that's it's because we're together again it's just too much the studio can't handle it 

can we explain to people why we're dressed up like sports lunatics 

yes okay um today was boss's day and Bill is an absolute Sports fanatic especially hockey so I'm wearing a hat I knew nothing about 

hockey ladies 

until my husband explained it to me that sounds like a typical like girl thing don't come after me feminists I really am not a sports person yeah and so yes my husband did have to educate me about the Quebec nordiques because I did not know that this was actually a sports hat when you bought it I was like oh that's a weird like what's the symbol mean graphic on there and he's like um 

the worst thing you can do is call it cute I think 

yeah I'm like cute hat babe it's like instantly murdery 

I just became very aware when I lifted up mine how much I need deodorant and I feel like that's very a little bit on brand for wearing a hockey jersey 

so wait did you borrow that from Bill 

no so this is actually mine okay this is actually mine so I've shot two to three 

that's right 

ish tournaments for Bill and I got this for doing that I'm shooting another one next month you should come you should try to come with me because it's very very fun and I'm team captain 

I want to come so I saw your video from the last time you went and I'm like I should have been there 

okay so you should you should try to come next time yeah get free stuff you can have free stuff 

what do I have to do to get free stuff 

show up show up

participation trophy yeah

okay can we talk about that can we make Tim give it to me 

oh if Tim came we so we played a game this morning it'll be on social media by this point it probably already would have been and Tim had a bad attitude number one let's talk crap about Tim for a second can we 

first of all it's fall which automatically ticks him off 

this will prove Tim are you listening this will prove it he didn't want to dress up for sports day I didn't think he had he came in he's wearing like a button-up he's like slacks yeah I'm like you didn't even he's like I'm dressed I am dressed up for what he was not for fishing fishing is a sport no man that's not what I said 

oh you wound him up so good though 

and he's like I could have dressed up for hunting

when you a sport when you told him fishing wasn't a sport I thought his head was G to pop off it was awesome 

so good and then I made it worse by being like Haieley dressed up as a cheerleader cheerleading is a sport like that 

it was awesome it was worth coming in just if he was going to dress up for fishing though he could have at least worn his waders 

right yeah like make it obvious he he put his sunglasses on and was like a fish I'm like 

no all he did was wear clothes 

For what compliments

you wear you fish in your dress clothes yeah no I've been fishing with him he didn't look like that 

he did not look like that yeah 

yeah anyway Don No and then he was mad because we gave everybody a trophy a little trophy okay yes we don't have one to show but they're like these little 

bring one to the set please thank you you're amazing 

everyone got a trophy and he was ticked off about that too because he was like there are winners and there are losers there you don't get a trophy Just for participating 

there are children here Tim 

and I'm like you know what we don't need a life lesson every second that 

take take away from the episode take away from the episode you don't need a life lesson every second

sometimes you just need need a stinking trophy 

A stupid little plastic trophy to get you through the day yeah like yeah and did he even get a goal no he didn't oh I did I I did too so I guess I earned mine yeah he didn't even earn his I'll take it back

 it's because he wasn't dressed right we were dressed right we were ready for hockey the universe was like no sir okay now let's say one good thing about Tim so um he has nice hair he does he's good at um lifting stuff for me yeah I like how he changes the water yeah I bottle out I he's capable of turning on the TV that's true yeah he's good at that in fact yesterday uh man I took a screenshot of it but I didn't post it on Instagram I messaged him and I said hi it's me Kristy hello I said it's a season of putting my fire back on for me and I said and it's always the season of coming down to say good morning to me cuz he had not yet he's slacking it was minutes into the day oh come on there's no excuse no excuse actually he said ah I suppose it is I'm on my way and the Google draw Google responses were okay see you soon okay and drive safe and you're like none of those none of those anyway we love you 

we're not here to talk about Tim though 

I don't know how we got talking about him 

I it's my fault 

I love talking about him 

it's okay we have to like just get in our our digs when can

we can get in our digs 

but we love you Tim

we do 

yeah anyway 

what are we here to talk about we're we're going to talk about other men and women and women um yeah we just went to the Agents of Change conference yes in Portland Maine yes uh last week which was really cool we went to that it's our first year going we went because normally we go to inbound every year yeah we're inbounder usually 

and permission to let's let's go pros and cons of inbound real quick 

well the biggest like con for me like just okay it's not inbound specific but like I was so sick this summer so I couldn't have gone to inbound I was really disappointed about that because I was super excited about going again because um the year before had just been fantastic and the seminars that I had caught had completely like completely changed how I um did my job basically just transformed my approach to my work yeah so I was really excited to go again and I got super sick and I was like I'm missing all the conferences this summer yeah and beginning of fall like I'm just not going to make any of them so when bill was like I'm gonna send you there I was like okay didn't know what to expect yeah but but there I will say that as much as I enjoyed the seminars I got it was hard to get a lot of seminars in because that place is so huge where they had in Boston yeah it's so massive yeah so the scale is overwhelming 

I feel like inbounds always been like it's been a good way for the team to go to it's it can be fun it's feels a little bit of a in years past it's been just the right amount of party-esque yeah you get some free stuff you go to learn some things uh for us it's convenient because it's right in Boston um traveling to Boston like where it is not don't love but we can do it um but I don't know the past few years I've been kind of just like I haven't got personally I haven't got a lot out of it because I feel like the the um programs that I attended were some of them were good but some of them were just like I'm a millionaire and here's why I'm amazing sometimes I just throw away $500,000 cuz I'm bored and you should all look up to me and kiss me because I'm amazing everyone's cheer for me bye and I'm just like I learned I hated that I hate you and I hate this and then I make some uh boyfriends and then I leave 

that's true 

like I always leave with love affairs 

okay that last dude he was married 

okay last year I left yeah okay let me be so clear let me be so clear 

that was like a not 

I didnt’ leave with a married man

no 

I I had people fall in love with me everywhere I go okay let's just be honest

conferences especially 

everywhere conferences I just she has to keep the men off of me but it's true like not exaggerating I'm just like and yeah anyway moving on 

but I I totally get what you're saying because there were a few and especially the bigger stages I thought it was more about well here's my story here's what I do and it wasn't so much I'm going to teach you how to do something that's going to benefit you instead it was like bragging on I was in the right spot at the right time it wasn't so much here are the steps I took to be successful and you can do the same thing 

yeah 

and trying to bring people into the same space 

right 

it was more by I'm here yeah 

you're not 

you're not don't you want to be me I'm not going to help you get there I'm just going to 

just worship me 

throw out past history for my success but not really teach you how to do it yourself and that I didn't think was 

yeah 

very helpful and it kind of gives you that ick Vibe like we didn't stay very long in in those but some of the smaller um seminars I really liked because I felt it was less about ego and it was more about actual actionable insights that were 

education 

yeah exactly it was education and it was interesting and it was interactive there were a lot of you know questions being taken and answered and they're like I'm gonna you know you can download these slides after I love when speakers do that because then you know you're furiously trying to take notes or take pictures of their slides um and so there were a couple that were really good that I felt like I really came away from inbound learning something and they were extremely helpful but then there were others that just were exhausting 

yeah 

like you walk from one end of this massive building to the other just to 

yeah 

get from place to place and then when you get there you're not really hearing anything beneficial so it just felt like I wasted half the day 

yeah people just want to step on a stage to brag about themselves I literally literally went to a talk where a guy was just like yeah this like last year I was I was bored and so I bought I don't remember what he was like I bought like a $50,000 car and then threw it in the trash like and I'm just like okay dude like why do we need to know that you're literally just bragging about all your money it's not I'm not here to listen to that and I really don't like you now and I've checked out now I don't want to listen I'm like I'm standing up and walking out yeah with my new boyfriend 

I'm going to have to break his heart for you 

just yeah so finding a new conference to go to that was closer to us that was uh like a tenth of the price but 

I wasn't sure what to expect honestly 

I wasn't sure what to expect either 

when when I saw the price point for the tickets you know and I'm thinking okay and it's in listen I am a Mainer I grew up in Maine this is not shade to Mainers but we have a very particular way of doing things and it's not always 

yeah 

like the same level as the rest of the country I don't know it's not this isn't coming out right but I Mainers have a very Maine way of doing things I guess is what I'm trying to say so I wasn't really sure what to expect you know is this going to be Boston level or is it going to be very Maine 

and cheap yeah 

I I didn't know and with the price I I didn't go into it expecting to be to come away from it with any of the same like caliber yeah 

more more 

tips or right yeah and so I was you know open to seeing like okay yeah let's let's give it a shot I mean it's close Portland is so close to us and I love it was just easy get love Portland it was easy to get in and out um the venue itself was a little bit claustrophobic because there were so many people there 

but in a way I liked that it was smaller yeah because it was easier we were like there was like here there's three to four rooms where the where the talks will be was fantastic I was like I know where everything is they're close by when we separated it was like I'll be upstairs and you me 5 hours and 15 texts to find you 

when we separate at inbound it's like maybe I'll never see you again I maybe we'll find the car meet you back there right yeah yeah 

your boyfriend will give you a ride and I'll just walk I don't know y yeah so I did I loved that a lot of I love that there was um the majority of the day I could spend just in one Auditorium and um then there were you know rooms that you could go to to catch other other things but it wasn't like this big I I didn't need a map which I loved 

yeah 

and I loved too because I wasn't like rushing to and from you know one side of a building to the other I was able to catch more talks than I did at inbound 

Yeah

and you know there's a whole process because it's a different scale at inbound you're you're registering and you're having to make sure you're there early because there's going to be a line and 

yeah 

I think it's an experience you should definitely have as a marketer like you should go at least once 

I agree 

um especially if you are part of the HubSpot Universe like you need to go y um and I think it's it's valid um but I very much appreciated agents of change because it was less expensive closer to home a much much easier venue to navigate and the caliber of speakers was I think on par with inbound 100% And I know speakers that have been to agents of change that have coconut inbound as well oh yeah um so it's like you're getting the same quality mhm but you get to we get to be closer to home which is great yeah 

so I think if anyone has the opportunity to now it's going to the West Coast next year if you're on the west coast close to the West Coast and you have the opportunity to go take advantage of that and go just so you can experience it 

but if you're here on the East Coast next year you can't fly your team out to the West Coast or you don't want to yeah check out agents of change because it's yeah it's it was really good I was I was really I I I left feeling just as excited as I did from those inbound courses that I sat in on um because of the insights that we took away from the speakers here like I I got the same feeling of it like okay I'm learning something that we can definitely use 

I was just much less exhausted frankly much less ex I got more out of the day yeah because it wasn't such a it was slower paced like the parking garage was like you walk out of your car and straight into the building it was like we had they we had lunch as part of our ticket we had a lunch break and we were able to sit outside and chill like we still got to take our dumb photos together like just all that so yeah 

and we just left what we wanted like we couldn't we didn't we decided not to stay for the drinks at the end just cuz we you you know are both chronically ill and I decided to just not take any boyfriends home this year so yeah 

I think I did some preemptive um 

screening 

screening I really did because there were a few like checking you out and I was like this is making me sound really bad it's jokes no you can't help it it's jokes you can't help it I you put out a Vibe I don't know what it is but I don't know what it is in the comments what do you think it is no so should we talk about who some of our favorites were we spent like half our time just we're going to have to edit this hard oh my God no I'm not editing anything we we haven't been together the problem is we haven't been together in so long to do a podcast we've been doing like these remote ones which fine fine but we haven't done this you know and you know I thought about it Kevin when I had Kevin on the podcast and he was talking about how there you wished it was me oh 

he was talking about how there's just a different vibe doing it in person and watching it when people are in person versus and then he also I'm picking up him being like so if you agree put it in the comments you can chat gpt that so oh anyway favorite agents of change Parts you go first 

um yeah so um I really loved there were a few that I liked um but one that I really loved was John Jantch from duct tape marketing 

mhm yeah that was the first one right 

he yeah he was fantastic 

reinking the customer Journey

yeah uh and I thought it was great because essentially he's like you know the traditional funnel is dead which that's shouldn't be a surprise to anybody in marketing these days because I mean that funnel the Ada funnel the awareness interest desire action you know that was first created in 18 1998 but it's still the gold standard isn't it weird yeah it's it's very weird but PE there are some that are still just like holding on to it clawing to it and like just refusing to accept that it's shifted y customers have changed the way they interact with businesses and the way that they are buying and so I loved his um he put it out there that really business hasn't really changed you know since that original Ada funnel had was created but what has changed is just behaviors and so he was saying that to grow a business today it's less about demand and it's more about organizing behaviors yeah and um how people CH recognizing how people choose to be customers or clients and working with that instead of just refusing to change how you go after that business yeah and just like nope this is what they're going to do this is what they always have done and this is what has always worked you're you're just basically digging your own grave yeah and so I loved his his new sequence of behaviors was no like trust try yep that WR repeat refer yep it's more steps yep and it's more of a process so that means you really have to understand and know what each of those steps are what they mean and then how to fulfill those things so that they will do each of those things and he was talking about during that just like leaning into how we choose our customers and we choose our competition we attract and we repel Yeah by doing that yeah yeah I loved that and it's like we decide what our thing is going to be like is it going to be pricing yeah okay if it is then you are directly determining who your competitors are going to be yeah if you're going to decide I'm going to lowball my price because I think people are going to be attracted to spending less money you're instantly putting yourself in a pool of competition that is saturated yes you're not distinguishing yourself at all I L that and I loved when he said that loved that point yeah and the same is true um with our customers you know we I I love how he was saying that we we all have um these customers that were like oh we just want more like this y you can go get them Y and it's steps like these that deter are you going to have more customers like that it's totally within your control and it's kind of frustrating um if you know you hear people talking about it like it's some abstract thing that can't be achieved it's like a a luck thing or you know it's like it's a very intentional thing intentional yeah and I he stress that a lot about being intentional like re really um intention Ally passing the first impression test with prospective clients you know and being intentional with um your website um yes understanding just how these clients and uh potential customers interact with you and being intentional about what their interaction is going to be like and how to try out your business I I wrote notes about that like filling out a form filling out a form is is just a way to try out your business calling see calling listening to a video a webinar like what's it like to work with you yeah how are you creating these opportunities for potential customers to try to see what it's like to work with you right that no like trust part of the process is something that we can control right and I think a lot of marketers think that it's it's just well they're either going to like us or not you know we can't decide for them well you can influence it a lot are is your website frustrating to deal with right you know do they understand like he was throwing out some percentages that 92% visit a website for a reason other than to make a purchase and that's how they're trying out your business they're seeing if they want to do business with you right and like does your website say what you do or does it say what problems you're going to solve for them yeah yeah like what's going to be more interesting to them what's going to be a better interaction for them so that intentionality I think was such a good point or a good reminder to stress because we can feel sometimes that so much of this process is out of our control yeah and it's not right so and the other one other thing that he said that I really liked was to go after referrals yes you and I have talked about it quite a bit so much um and it's such a big blind spot with a lot of companies because you know it can kind of feel icky and it can basically like to just go after and be like tell us why you love us you know but that clients that were referred are five times more likely to refer someone else that was an interesting point to me I I the percentage that stuck out to me was even if you have across the board have happy customers or happy clients only 29% of people refer a business that they love yes which is it's okay but it's still pretty low when you think about it I know when I love a product or a company I tell everybody yeah because I'm like it either made my life easier yeah it produced um something that just was fantastic fastic you know it and you want to tell people when something was successful and but I loved his point that when we use referrals it's like borrowing trust which can help build trust with new customers or clients Which is far easier than like starting new with someone yeah and I I I I really liked that thought of borrowing trust yeah so it it's something that shouldn't be overlooked and that we should be going after more and that was one of the things I'm like we need we need to do this more yep we already feel passionate about that most likely anybody listening also needs to do that more yeah I'm sure everyone can work on that it's the one thing unless you're super on top of it you kind of just well people will talk about it if they like I feel like it's one of those things everyone can probably improve in yeah yeah yeah 

um I feel like we only have like 10 minutes left so let's keep moving 

um so I had next 10 AI methods of uh B2B content in lead gen oh from Andy Crestodina yeah he was great yeah I really liked that a lot um just kind of going through um some AI uh was this the one that was AI tools um he talked a lot about prompts okay I loved this I I took away a lot from his talk because um I wasn't really into AI at all few years ago like hated it thought it was dumb yeah and was like did just didn't want it anywhere near a writing team because I'm like it's not a writer it's producing crap you know yeah and this kind of got me thinking on like certain things like um certain things that he said really got my brain spinning like um like AI St think that it stands for assume incorrect yeah like don't trust a I trust yourself and that's something that's like you do have to think about that when you're using it you do have to assume that it's not giving you accurate information or that it's not writing correctly for you you can't just spit into it and and and assume it's spitting out it's not a better version of you right that's what I think writers sometimes forget y it's a tool right it's a tool it's like I explained it my husband asked me once he's like when I told him that I had used it to write something and he was like so it wrote it for you and I'm like no let me explain it to you this way say you're building a house it's like using a nail gun instead of a hammer yeah yeah it's a tool 

yeah 

it's not you if you use it that way it's not going to build the house for you 

right 

you still need to be there y but it can make it easier for you to do your job and that's one of the things that he Andy did so well in his talk was explaining um how to prompt chat GPT as an example um to create better content um I loved his thought to create AI personas for clients yeah and then prompting that instead of just a straight prompt um and because he said this sentence that really stuck out to me he said that the world does not need another mid quality blog post I wrote that down too I loved it because that is 100,000% what to agree y thought from the beginning I thought that's all the AI could produce well and he also said if you if you can write a prompt and get a response in 10 seconds so can your audience exactly all it does is summarize what's already on the internet that's what it does exactly it's not a it's it's not a human writing it is summarizing what's on the internet so if you can do it so can your Cent so can anyone else just using what's spit out from it anyone can do that it's you as a human customizing it right and someone as a skilled writer like that's the thing too because there will be people out there who would be like I don't need to hire you for this because can't I use chat gbt to you know I can do this all myself you still have to be a writer like you need to have the skills behind that's like I can't go build a house because I own a hammer right well I can swing a hammer I cannot build a house right it's the same mentality and um so I loved his his um insights on how to use this as a tool to really differentiate your content from generic content that AI is going to spit out um I liked his idea his other idea that um one that he said he did himself was he has a AI codex built into to drive with prompts based on the AI personas that he's created um and that helps them to efficent efficiently create content for these clients and I thought that's a fantastic idea that's something I want to do yeah I I hadn't thought of it like I've got my writing team using Ai and you know taught them about prompts and how to get more detailed information yeah and so we're not spitting out this generic content that I cannot stand won't stand for yeah um and but I love the idea of having like this prompt library that all the team can like already done right right I just I thought that was fantastic yeah another thing that he came up with that I thought would be cool for social he was talking about using AI to come up with typically mundane topics that people have strong reactions to in order to come up with like safe provocative content that will build up your engagement on social platforms yeah so I thought that was cool like making statements like the only coffee is dark roast you know 

yeah 

it's not you know gonna switch any a HR buttons you know it's not going to flip any and HR switches but 

and that's what makes humanized content is cu he also said AI cannot the things that AI can't do is take a stand collaborate and make video bec in the sense that video has no face 

right 

so when you when you're using it to help you get started yeah you're then making cuz you know just the whole we could talk forever about the whole topic of like is AI going to take over our jobs no because there are things that there are things that it can't do right yeah yeah yeah it was great yeah heed a lot more but we probably have to oh one last thing that I wanted that really was a big takeaway that I hadn't really thought of before was prioritizing AI to find deficiencies not efficiencies so use it to see what's missing and where you might have gaps and he was talking giving an example like using it to recommend SEO edits to pages on your titles and meta tags and right um primary key phrases and semantic related phrases like making asking it what's missing yep or um you know are there any topics pertaining to my client that aren't being covered by popular blogs yep like is there something more obscure that is going to be super beneficial for this audience that we could fill that need so I thought I thought that was great I hadn't really thought of it that way before yeah I've always looked at it as a tool to improve things which this would finding the deficiencies would but I hadn't ever really connected it to hey tell me what I'm not doing 

right yeah 

I I would always ask it to tell me how to do this better 

yep no it's a great idea 

so I love that yeah 

uh one of the ones that I went to that you didn't go to um was building your brand on LinkedIn and I'm not going to get into it too deep because I do intend to make a whole other episode about this but that was Viveka Viveka Von Rosen and she uh bit of a LinkedIn professional and she just went through how to optimize your whole LinkedIn profile and just to kind of touch on it she was just really leaning into how people use their LinkedIn profiles as a resume and how that's not what it's for um so you know just as a as an individual as a company as a brand how you can optimize it what each section is for um you know what should be in the featured section what should be in the about section you know how how to um just again briefly I'm going make a whole whole thing on this but just getting your yourself verified because you can do that for free for now 

right 

do it now while you can for free before they find out we're all doing this um so anyway activating campaigns blah blah blah so uh I was I really I was like furiously taking notes um I need to email her for the her slides but 

so find her on LinkedIn and follow her 

yeah so helpful so I'm excited for that one to come out 

um Lou Bortone 

this is one we're super running out of time so let's just do this one really quick 

okay uh leveraging AI to transform your video 

yeah this one is you and I were just like whispering whispering whispering like we got that we got get this one we want this one we want this one he was uh what I really appreciated about his presentation was he didn't just talk about these um programs these AI programs that he was promoting because he liked using them he also showed like actual demonstrations of yes this is the what I put into it this is what it spit back out this is how you can tweak it like it was like real life demo yep using it and I thought that was fantastic because he you can sit up there and you know talk about these things but seeing it in action M like really really impressed on us which ones could actually work for our business and actually be helpful for us and so I thought it was great that he approached it yeah just the demonstrations that he had he you know he had to kind of move through them quickly because there were so many and he's limited on time but he just the the way he was able to show like here's a here's a brief demonstration of this one what you use it for it's cool and I just liked him as a person because he seems very super ENT intelligent knowledgeable and humble he wasn't up there just being like now I'm so smart like he was just kind of like here's what I know here's how you do it and very chill about it I was just like I was super locked into him yeah he was so real and engaging yeah and I think it was because he wasn't about using the marketing speak yeah yes which you hear so much of it I didn't P too and you you can hear a lot of that at conferences where it's just like if I hear someone say Circle back or level up one more time I'm to snap you know and you just he was actually just so probably the most real of any of the speakers there uh because he was just like here's what I did with it yeah here's what you can do with it could you do more maybe this one might work better for you 

it was not his intention at all but he created little fan girls in US yes we invited him for to a waffle party and I think we're going to make it happen yeah cuz he's close he reached you hear that Lou are you watching are you listening he responded on LinkedIn was like I can be there in seven minutes amazing like dude we're Bes I really hope he does yeah well I I do think we could do if he decided to come but if he did not we could do a whole episode on AI video tools like some of the tools that he talked about um and he talked about some that were free like notebook LM the Google one that's free and then he also talked about ones like descript dcom pictory AI hr.com um ones that had like minimal monthly subscriptions and I love that he um talked about ones for a wide range of uses like not just for Content um like writing content but also like podcasting um and video yeah yep I'm excited about those and they were all at different price points and Y he demonstrated from each like the top three I think that he used all the time he did a demonstration of each one of those like here's how it could be beneficial for you so again I just I loved his breakdown of it he made it seem so accessible which I think was really cool because there were some people in the audience that were just starting out in marketing were like a oneman show or one woman show yeah and wanted to incorporate video or podcasting like he was showing tools that can help agencies like that yeah who don't maybe have a full team and he was talking about how you can utilize them even if you don't have a full team like he was talking to everybody yeah he was fantastic y well that's the highlights guys it was a lot of good stuff it was a packed day like I we left feeling like we'd filled up our brains yeah and it's like we're not new to marketing right and sometimes when you go to these and especially where we hadn't been to this one first were like it's a lot cheaper than inbound are we really going to get anything out of this but I I was happily surprised it was fantastic I told Bill I'm like we're taking more of us next time yeah I want the whole whole team let's bring the whole team next time because it was it was a great day yeah really they did me proud I felt like yeah good good stuff okay we rambled on and on and on so we must call it quits and hope you'll be here next time 

I know we got to do this again soon because we can't we can't have you know there's too much crisis in both of our Lives yes we need more of this yes thank you all for listening and being here 

bye 

we'll see you next time