Lens on Success: The Art of Adaptive Marketing with Birch Blaze Studios

Join us in this episode as we chat with Kerry Struble, the creative mind behind Birch Blaze Studios.

As a seasoned photographer and videographer, Kerry opens up about the challenges and rewards of running his own business and managing his marketing efforts. We explore his strategies for staying agile in a rapidly changing market, the importance of rebranding, and how he harnesses the power of digital marketing platforms and AI to connect with clients and streamline his workflow.

Tune in for a compelling discussion on innovation and resilience in the visual arts industry.

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Chapters

• 0:58 About Birch Blaze Studios
• 2:59 Flexibility in Marketing Your Own Business
• 4:41 Print Marketing or Digital?
• 9:15 Digital Marketing Platforms
• 10:32 Assessing Consumer Trends & Adapting Your Marketing
• 16:43 Building a Loyal Customer Following
• 19:23 Rebranding for Growth
• 20:56 Collaboration
• 22:17 Minimize Creative Clashes, Maximize Impact
• 27:17 Marketing Multiplied - Success in Promoting Others
• 29:09 AI Marketing Tools for the Arts Industry