The Tea on the Sea (Welcome to the Pod)

Submerge yourself in the lively spirit of Seapoint Digital!

We are your one-stop-shop for all things digital marketing.  From idea to implementation – we do it all. We love to help our clients reach their marketing goals. We’ve served companies in a variety of industries, from energy providers to medical suppliers; retail shops to property management firms.

We can offer specialized insights and a wealth of experience to insurance agencies and financial institutions. 

We’ve received both national and international marketing awards for our work in the insurance industry, including The HubSpot Impact Award for Inbound Growth Story, and top awards from the Professional Insurance Marketing Association for 4 years running. 

In our first FreeDive episode, meet Kristy and Anna-Lynn and go beneath the surface of our daily operations to discover how our team’s artist vibe and corporate skills create a tide of innovation that wins awards and delights our clients. It’s not just about the destination but the journey of continual learning and creative exploration. Tune in, get inspired, and discover how we keep the creative currents flowing at Seapoint Digital.

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Chapters

• 0:00 Introduction and Nervousness
• 0:51 Commuting with Us
• 1:38 Exploring the Concept of Work
• 3:52 Anna-Lynn's Role in the Company
• 5:26 Approach to Marketing
• 6:20 Understanding Each Other's Lives
• 7:25 Work Group Chats
• 8:28 Importance of Work-Life Balance
• 10:01 What People Aren't Seeing on Social Media
• 10:45 Kristy's Role in the Company
• 12:32 Inside Seapoint Series
• 12:58 Misconceptions About Creativity in Work
• 15:12 The Side We Don't Show
• 15:33 The Point of Social Media
• 16:19 Resentment Towards Enjoyable Work
• 17:15 Comparisons with Other Companies' Social Media
• 18:11 The Point of the Podcast
• 18:49 Encouraging Stories of Success
• 19:22 Motivating and Inspiring Others
• 21:08 Inviting Audience Participation and Feedback

Transcript

Hey, here we are with our first episode. I hope people like this. 
I'm scared,

 I'm scared and I'm, I'm gonna, I'm gonna pitch to the people to give it a chance. 

We're under-dogging it. 

Yeah, I mean, listen, you, you'll like it and if that's not convincing, OK, picture it. You commute to work and you're just commuting with us. Doesn't that sound so dreamy?

 Yes. 

Here I don't know. 

Dream is the word romantic came to mind. 

Oh my word. OK. Here's an idea. The people can write in the DMS or the comments, getting the, getting our DMS the Seapoint DMS Sea Point. Please don't find 

and tell us what they want us to talk about because well, here's the thing though too, like people think we don't work, but we do. 

Yeah, that could be a whole conversation in itself. 

I do too because I had someone just asked me yesterday, maybe we should talk about this for a sec for a hot sec because I had someone say to me yesterday, I don't know what you guys do. Do you work? And I'm like, I struggled with that. No, I just, you know, it's like we get paid to just be silly. 

Ok, so, yeah, let's talk about that for a second. As our, as our opening podcast episode. Do we work? Do we work? 

And to be fair, it might not be the best to be fair. 

We're not putting it out there like we do. However, maybe we can go, maybe we can do a little convincing the people why we do and what we do because maybe that's not, here's the thing. We don't spend our time on social media showing everybody the boring stuff that we do that wouldn't be entertaining. 

Wanna hang out with me when I'm editing for three hours. 

Right. Yeah. The boring stuff that we do it, it wouldn't make sense that we post that as a social media is meant to be meant to be entertaining. So we post the little bits of entertaining stuff that 

we do. 

So, and we have a very unique culture, company culture here. Yeah, it's not, it's not normal. Nobody in this office is normal. Right? It would be supremely boring and nobody. It's, it's like we, we have the corporate level skills, but the mentality is not corporate in the sense that people around here aren't like chained to their desks. 

They're not, you know, it's, and that creates such a good environment for working, like, anywhere I've ever worked, like, it makes us work harder. It makes us work longer. It makes us happier. It makes us enjoy. It makes me enjoy what I do. It makes me excited to come to work. Like Sun Sundays. 

I don't have the Sunday scaries. I really enjoy coming on all weekend. Could we stop texting each other about how excited we were to come into work on Monday? Like, and you know, some people just don't get that, but we are working. So give everyone a quick sy synopsis of what you do here. 

So what I do, so I'm like the main editor. 

So I'm the creative director for Seapoint Digital. I've never been a big person for titles though because it's just, it's, it's hard, it's hard to define I think because I do so many different things. But I do a lot of editing, I do a lot of content creation and I do a lot of training. I've trained several writers and client meetings and, but basically looking at all of the creative that comes through our agency and editing it making recommendations. 

and I work with you sometimes, which is a lot of fun on video projects and just brainstorming ideas and it's just super creative. Everything I do is creative though. Some of it is kind of, you know, just like dry, boring, like grammar and, you know, the editing part of it can get a little bit, like, it's a lot of writing and a lot of editing, but it's, it's a lot of mental stuff. 

But I love that. It is 95% of my days are just creative and I think most of the agency is CRE there's such a huge creative mindset here. It's like even the strategy is exciting because it's creative, you know, so it's, it's not, I, I think you can approach marketing from a very corporate level and just from a very corporate mentality, like it's all about the structure and the doing things by the book and by the rules and then you have our culture which is like, it looks chaotic, it might 

look messy, it might look silly, silly. But it is so it, it's coming from an agency full of creatives who have the technical ability, who have those technical skills, who are committed to the details and who can do the precise work, but it's made in such a creative spirit that it's just, it can't help but be fun. And I think that's what's really cool about the purposeful kind of culture we have here. 

It's like, yeah, we're gonna do this, we're gonna write about insurance, but we're gonna have fun doing it and we're a group of people that just really enjoy each other. 

You know, we get, we, we, you know, treat each other very well. We enjoy each other's company and I feel like that adds to the fun. You know, we can tease each other. You know, we can, you know, 

mostly to him, you know, Bill really adds to that, you know, he lets us just like, be silly together and, and, and he treats us all so well and that adds to that environment of fun and playfulness and, yeah. 

Yeah. No, it's, it's great and I think it's just so unusual because we genuinely do all like each other. And a lot of times we texting outside business hours running ideas past each other outside business hours. So it's like there's no mandatory overtime because we, we're automatically, like, just throwing things by each other outside of normal business hours anyway because we're just like, oh, hey, what about this or? 

I thought of this and we have so many work group chats at all times, both with work or just like, I mean, this past weekend was like, checking on each other's, family lives, like intense stuff going on and then also just work stuff going on. Like, we're just always in communication, like by choice, like, you know, many times I check out for the weekend or my vacations because I just can't. But we just were always all in communi like, yeah. 

And it was funny because when I first started here I didn't get it at first. I remember when I first started and got introduced to the chats and everything. And I was like, my phone kept going off like, every hour. And I'm like, but nobody's at the office right now. What is going on? And then as I worked here more, like, within the first year I was like, oh, this is normal. This is like, you don't think anything of it, it's not invasive but it's just like you don't stop thinking about. 

And I think part of it is the work life balance, which is such a, like a cliche, but it is such a big deal to everybody here. So we care about the life that our work mates have. So we're kind of like it, it, it goes beyond, we just work together. It's like I care about the life you have outside of work. I want to make sure you're doing ok without it being like creepy. 

Yeah, that's a good point. No, because we, we all volunteer information about our personal lives to each other. But I think because we do that like I understand like because this person has a child or this person's husband's in the hospital or this person's dad just or whatever, we are able to be more like understanding and more like, oh well, you know, that's why they're not working this week or whatever. And then I get that in return when that's happening for me. 

There's like a real thoughtfulness in how we understand that what's going on in our workmate's life is going to affect their quality of work from week to week, what they're able to do. And then there's a constant, like balancing work that's done. Like, oh, you're dealing with that this week? Ok. How can I take, what can I do to ease this? So you can take care of that and that you don't find that right. Anywhere. There's, that's not a corporate mindset. Right. 

Yep. And that's just our, and that's just our culture here. It works really well for us. And what people aren't seeing on social media is the word, the boring work that's happening day to day. So, yeah. 

So we're hitting deadlines. We're winning national awards, like, clearly we're doing something, right. And we have clients who are happy. It's, it's working, it works for us. Does it work for everybody? No, but it also has a lot to do with the intentionality of it and the mindset. Yeah. It's just a really great one here. 

Yeah. Yeah. So that's a little bit about the company. That's so that's what you do. That is the, is writing primarily copywriting, creative. So, yeah, what I do mainly during the day. I have just also just kind of a Miss Mismatch. You do. 

So you do like five different jobs here too. 

Yeah. All things multimedia mainly. I head up the matter port production and drone. And so I spend part of my time doing all the marketing for that, whether I'm on a job, not reporting or droning or I'm here creating newsletters or blogs or any kind of marketing for that. or anything video production like this for us or for clients, like I'll be making videos for our clients or yeah, working with the creative team to create any kind of video type production for them. 

or I'm often doing social media type things, creating content, mostly for us occasionally for outside other clients. And then when I'm not doing that, I'm just a little bit the mother of this office and cleaning like a crazy lady and buying supplies and keeping everyone in line. So giving Tim Tim just, just giving bill whatever, just, I mean, last year rehauled the, the, the remodel of this office like I, yeah, painting and all that, just whatever, whatever. 

So it can be anything it's like, but that the boring stuff isn't what people see always and it's like, why would you share that? 

Why? You know, and it's, but sometimes we do like we did our Inside Sea Point series which is still ongoing. We just haven't done one recently but we started that to kind of counteract all the, hey, do you guys work at all? 

Yeah, we do but it's just like is to help people understand like we do this is the stuff day to day that's going on. It's just not glamorous and I don't think people can quantify creativity. 

Like, I think there's a real struggle for people to understand how that fits into what we do and the importance of it. The exactly like they don't get that. This is such a mental kind of job. Like you are just, you're dealing with clients, you're dealing with analytics, you're dealing with seo you're dealing with all these like really intense very dry, boring kind of calculations and strategies and stuff like that. 

And so it's very mentally taxing. It takes a lot out of you. And I think when you can be creative and do something fun, it fills up that tank again in a sense. And so many times we, I lost count of how many times we'll be like just filming something silly for social media and we'll be like, oh, hey, I just figured out what to do for this client. 

Isn't that crazy? 

It's, it's so crazy. But I think if you're not in a creative job or you're just in, you're, you're just working a desk job, that's, that doesn't have that spark. It's hard to understand how that feeds into when you're doing that technical work. Like it's just as important. It's just as vital. I really feel like you can't, you can have one without the other. But I think you can feel the lack of you could put more of yourself into your work, I think if you have that. 

Yeah, it helps us, I mean, week to week every time we have something to look forward to creatively and it draws the kind of clients to us that we love to work with. 

We love all of our clients. They're across the board. They're very different. but they all have kind of the same spirit which, you know, they, they have that kind of creative spark too. And there we have to have both. Yeah, that technical side and the, you know, really getting down to it sometimes it's like dead quiet down here. You're just in the zone focused on a project and a task and like we get real serious real quick, like, and we just don't show that side on social media. 

So people think it's just not there like we can't do this job if it wasn't that we wouldn't be here after 12 years if we were just off the whole, the point of social media is to entertain and that is part of what an agency does is to be silly is to create dumb little Tik Toks is to create goofy little memes. 

Like that is the, that is one aspect of what a digital marketing agency does. So that is work like it doesn't seem like it, but that is something we should be doing to be on the digital marketing scene to show that we can keep up with the social media scene that we know how to use it, that we can use it for our clients. That you know what I mean? So it is part of it, you know, even though it might seem goofy, it might seem silly. It might seem dumb. 

I think people might resent that we enjoy what we do. 

And sometimes I do feel like there's some Karens out there that are like, but you know what, I'm not going to name names. 

I'm not going to name names, but a couple of people who have come to work here who now work here have told me that they were those people and that they thought, no, no, you have to tell me off recording off camera. Maybe they will step forward, step forward. 

Maybe we can drop names. But they have said like, it seemed kind of like an annoying, like, oh, my gosh, those people, let's see. And then, and then when they were offered positions it, I'm like you were just jealous. Huh? You just want to be here, huh? 

Tired of doing your job. Come work for. 

We should have, we should have a bit of a a and like, yeah, but no, not to be too, whatever the best or whatever. 

I would be very curious to know and I feel like we should put it out there and see if we get any kind of response because I would like to know if any other agencies who are very active on social media and do, like silly little posts. Like, do they get the same question? 

Well, you know what I think, you know, what comes to my mind is like Duolingo. Ok. I know they're goofy, stupid, crazy, bizarre social media. I see it but I know they're working. Look at their company and so no one's asking them, do you guys actually work over there? Because obviously they do. 

But like we got questions immediately after winning one of the biggest awards and we win it every year and it was like, do we work minor league trophies? 

We just get these massive national awards for nothing. So it is. So anyway, the point of this podcast isn't that, that was just side point. But our point moving into this new series is number one, like I wanna try new things this year. I, I'm always looking to grow, I wanna move with the scene. We've been talking about podcasting for a long time. 

in my personal life, I've been exploring with podcasting with a friend and I have been podcasting with him. It's been going really well. And so, yeah, I've been enjoying it and I, I felt like it was time for us, you know, get more content to say we have things to say we're hilarious. 

Like people should listen, people should just come hang out with us. 

But more than that, I wanna get people from other companies, other agencies, business people, our friends pe whoever that wanna have conversations and interviews with us because I feel like there's so many valuable things that we can learn from other people talk about with other people. 

And it doesn't need to be our long conversations, but I like the interviews that we've done even in the past couple of months. Like I so enjoyed like talking with Tina. And so yeah, I think it's just, I think it's just such a good idea too. 

And I think it's really important to, to tell more of the stories about how people are reaching their goals and how they are advancing in their industry, in this industry or in their role within marketing, outside of the norm, like this whole generation coming up, they are just transforming how business is done, how productivity is measured. Like, do we have to be working Monday through Friday? 9 to 5? Do you have to, you know, are you only successful if you're in college for four 

years and then come into the industry? Like, no, no, no. So many people, you know, are going through the college, this isn't like an anti college rant. It's not it. But there are just so many stories of people who are, this isn't what they went to school for, but they are so successful now. And so I feel like those stories are so important and they're so relevant. And I think that would encourage a lot of people to hear those. 

Yeah. And I, we got a comment on tiktok recently of a young person who was really motivated and inspired by one of our women in marketing videos and that, that alone like was the what I needed to be like? That's it. We're doing this because if we can inspire anyone to be like, you know, especially young people who wanna move in a direction, but they feel nervous, they feel like they're not qualified or whatever. I'm like, and, and we can get someone on our podcast to be like, here's how I 

did it. You can do it too. I'm like that, that would be awesome. So anything anyone can learn from someone else, I love, I love that and motivating someone else, inspiring someone else. I'm all about that. So that's our goal. That's why we're doing this with us. That's why you should listen. If you have things we should discuss, tell us, hit us up and if you wanna just make fun of us, that's easy. 

We're here for all of it. 

We're here for all of it. So, come along on the journey with us, it's gonna be a wild ride, so, all right, until next time. 

Bye until next time.